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MCMLA 2007 Program Notes (Many powerpoint files are available online for the keynotes, papers and posters: http://www.mcmla.org/2007/index.html)

The 2008 meeting is October 3-7 in Cody Wyo. at the Holiday Inn. It should be a great meeting and Cody is a direct flight from Denver. Prices to fly to Cody should be around $400 round trip or it's about a 10 hour drive. To balance out the airfare being a little more expensive, the hotel is only $79/night (for up to 4 people in a room!) The Wyoming meeting planners recommend reserving your room now and cancelling later if your plans change -- the number is 1-800-527-5544, ext. 635 (CODE is MLA). See you in Wyoming next year, where we will be promoting the 2009 meeting in Breckinridge!

Current and Future Human Genome Research: Dale Lea, R.N., M.P.H., C.G.C., F.A.A.N (opening keynote speaker) works for the National Human Genome Research Institute and is a member of the Education and Community Outreach Branch (ECIB).

Genomics - what can it do? BIOLOGICAL ASPECTS identification of Genotypes and SNPs (single nucleotide polymorphisms - how do missing elements or elements that are different from the general population lead to diseases?) function/structure computaional biology - to analyze date, assemble genomes, etc. group similarities and variations HEALTH ASPECTS prediction, screening, and identification, treatment of disease 10 bil dollar to identify genotypes and SNPs Goal of bringing down cost for whole individ Genome to 1000d Would advance identification of risk for disease Changes in dx by biology not symptom Treatment before onset Pharmocogenomics - right drug at right time for right person SOCIETAL ASPECTS Ethics, discrimination, and policy issues Race - no "race gene", redefinition of race and ethnicity MCL (Leukemia), "Philadelphia" chromosome, gene therapy Family History Day - Thanksgiving - but what if you don't celebrate the holiday or don't want to have a health history discussion at the dinner table? Personlized medicine Drug response - Pharmocogenetics (individual) Pharmocogenomics (groups) Gene therapy - drugs and tx targeted to genetic process, gene substitutions ETHICAL, LEGAL, and SOCIAL ISSUES "designer babies" privacy from family, researchers, doctors pt reaction to genetic disorders - changes/fatalism, lack of tx survivor guilt resource/insurance issues - rare vs. common disorders, developed vs developing countries general population and healthcare worker understanding of genomics

Papers: Expanding Relationships with Librarian Liaison Partners - Ebling Library, Univ of Wisconsin, Sandra Phelps http://www.mcmla.org/2007/presentermaterials/paper-sandra-phelps.ppt

Rehabilitation, Athletic Training, Kinesiology

Liaison to Kinesiology / athletic training program 1 web resources page 2 teach 3 consultation w/ faculty 4 collaboration in courses 5 gateway portal with rss and blog Journal links, assessment tools, dbs, reference materials, resource links, news, writing/research/style guides, librarian contact info 6 resources for transition to grad school in PT, OT, Med school, Clinical research fields Prominent link on dept webpage 17% increase in use of page this year over last year

Impact Factor History and Concept Sheryl Stevens -- see this ppt to learn more about this presentation -- my notes are pretty spotty -- http://www.mcmla.org/2007/presentermaterials/paper-sheryl-stevens.pdf

"Omnipotence" is influence, Jrnl Impact affects: Hiring Grants Research Editorial process - manipulation by authors FORMULA = A/B VALUE A Citations to journal X over 2 prior years VALUE B "Citable" articles from journals What's a good impact factor? 4 and above good 10 and above is high Good Good to have Simple calculation Useful Quality journals, good range Bad Coverage bias geog, eng, sci Flaws in formula - self citation, article type, journal Manipulation favors journals that publish more reviews, self citation Limited time, sources, by type of journal

Alternatives Discipline factors, Scopus Google count plus prestige Y-factor Bollen, Johan - Eigenfactor ranking H-Index Jorge Hirsch = variants, weight more highly cited articles, etc. Other measures: SUSHI Online stats Fac of Bio/Med Recommended or Evidence Based resources (Peg Allen's nursing list) Scientific Value is not equal to value

Learning Games and Simulations - Ulrike Dieterle, MA, MLS, Ebling Library, University of Wisconsin – Madison How the gaming industry is having an impact on learning through games Raptivity - program to plug contents into a gaming shell Bust o Clot

POSTERS - I passed out stuff to folks who might be interested in the handouts.

1-History of Medicine, Edwin Holtum -- Hardin Medical Library -- Page Author

7-Art and Medicine,

8-Historical Research,

15-Online Instruction,

17- Bioinformationist,

Domestic Violence Prevention -- Dr. Joann Schaefer is one of NLM's "Local Legends" from the "Changing the Face of Medicine" exhibit. Board-certified in family practice, she is the Director of the Nebraska Department of Health and Human Services Division of Public Health as well as Nebraska’s Chief Medical Officer, and is an associate professor in the Department of Family Medicine at Creighton University Medical Center.

She gave a moving talk about her motivation for preventing domestic violence and for her crusade to make domestic violence prevention training a mandatory part of medical education. Has your provider ever asked you if you feel safe at home or if you are afraid of anyone?

Rivkah Sass, change agent, risk taker, and director of the Omaha Public Library, was Library Journal's Librarian of the Year 2006 as well as a Library Journal Mover and Shaker 2002.

Her talk shared ideas for keeping her seriously underfunded library system relevant and building community support for her library. She had tons of examples of programming and techniques her library has used to reach out. Come to my office and check out last year's annual report that parodies the Weekly World News.

NNLM Emergency Planning The focus wasn't just how we need to prepare, but how we can be part of a support network when other libraries are affected (like during Katrina and recovery). The session featured round table brainstorming by the participants for 5 questions (I've noted comments during the discussion): What are the essential services that your library should be able to provide in case of emergency? WISER, reference books/electronic, document delivery, referrals, space for a command center, shelter, meeting space, community center, etc. provide backup access for users -- where to go if we're down, send staff with laptops to somewhere else to provide remote service, communicate through phone text messaging (this may be more resource efficient when phone towers are down - text sends when the bandwidth is available even if phone service is limited.) How will your library provide essential services if your library is non-functional? redundancy of resources, resource book tubs kits for different emergencies (toxicology, radiology, infectious disease, trauma, etc.), laptop, printer, copier, on emergency generator power? Wireless service via a commercial provider -- Sprint wireless cards, for example. What can the RML program staff provide to support your planning or support your library in time of an emergency? coordination of acvanced planning -- manuals, guides, calling trees What role can you see for other Network members, representatives from your institution, or representatives from community organizations in the development of your library plan? agreements with consortia for resource sharing or backup services? be part of everyone else's plan in a region with few large cities or large NNLM resource libraries, make sure public librarians are trained to provide real medical reference services to their area After this meeting what are the steps that you need to take to implement a plan for your library? work w/ vendors to create agreements for what can be provided under emergency conditions; share your plan with your institution so they know you are ready for an emergency Here are questions for our disaster planning committee, prompted by comments by the NLM presentation or by the comments of other participants. I'm sure you've already considered a lot of these in our planning . . . Resource provision - agreements w/ vendors for alternate provision of resources? Agreements w/ local or other regional resource libraries to provide service? Following development of NLM plan? (see links below for NLM info) Aware of NNLM buddy? (MCR paired w/ U Mass and Northeast NNLM) National Network of Libraries of Medicine, New England Region (NN/LM NER) University of Massachusetts Medical School 222 Maple Ave. Shrewsbury, MA 01545-2732 Toll Free 1-800-338-7657 Phone: 508-856-5979 Fax: 508-856-5977 Web: http://nnlm.gov/ner/ Email: nnlm-ner@umassmed.edu Have we discussed disaster planning w/ other librarians in Denver, or with U of Utah or UNE -Omaha? After the initial disaster are we ready to provide services for the longterm in makeshift or temporary quarters? Are we ready to provide back-up for someone else? Links that provide information on NLM’s emergency preparedness initiatives. http://www.nlm.nih.gov/pubs/plan/lrp06/panel1report.doc pages 18-19 http://www.nlm.nih.gov/pubs/plan/lrp06/panel2report.doc pages 16-19 http://www.nlm.nih.gov/pubs/plan/lrp06/briefing/disastermgmt.html http://sis.nlm.nih.gov/pdf/nlmdisasterresources.pdf NLM “disaster” products information http://www.nlm.nih.gov/about/2008openst.pdf Dr. Lindberg’s budget request to Congress (disaster information on page 4) Other information: http://phpartners.org/mlace800agenda.html The Role of Information Services in Emergency Preparedness and Response

If Disney Ran Your Hospital Learning from Disney - Where it's not about service or satisfaction Fred Lee is a nationally recognized expert and consultant in patient relations and service excellence. His seminars are dynamic, inspiring, and immensely practical. He motivates healthcare managers as well as front line staff by talking their language and having walked in their shoes.

Lee, Fred, 1939- <http://library.uchsc.edu/search/aLee%2C+Fred%2C+1939-/alee+fred+1939/-3,-1,0,B/browse> If Disney ran your hospital : 9 1/2 things you would do differently / Fred Lee ; [editor, Gary Swanson.] Publisher Bozeman, MT : Second River Healthcare Press, 2004. HSL General Collection/3rd Floor WX 158.5 L477i 2004 <http://library.uchsc.edu/search/cWX+158.5+L477i+2004/cwx++158.5+l477+i+2004/-3,-1,,B/browse> Chapters: IF DISNEY RAN YOUR HOSPITAL YOU WOULD Redefine Your Competition and Focus on What Can't Be Measured Make Courtesy More Important Than Efficiency Regard Patient Satisfaction as Fool's Gold Measure to Improve, Not to Impress Decentralize the Authority to Say Yes Change the Concept of Work from Service to Theater Harness the Motivating Power of Imagination Create a Climate of Dissatisfaction Cease Using Competitive Monetary Rewards to Motivate People Close the Gap Between Knowing and Doing

Recommended reading - Punish by reward - Kohn - Experience Economy - Pine - First break all the rules Focus on what can't be measured. Perceptions can't be measured, because everyone is different. You must do more than I expect from anyone else to gain my loyalty (a positive experience that's communicated to others) - but that's what will increase market share - not cost cutting or improving efficiency To get this results requires coaching. Very satisfied customers come back, satisfied customers are willing to try the competition Satisfaction depends on individual expectations We can learn to do better from dissatisfied users and profit from those who praise us. Promotors - more promotors = higher financial performance To find promotors - ask would you recommend? Or look for comments with care, kind, helpful/ friendly, concerned, professional/but polite, knowledgeable, thoughtful is expected and won't get you promoted Provide something positive and not expected. We are providing an experience not a service. Engage with customers in a personal and memorable way. Engage on an emotional, physical, intellectual, or spiritual way. This will create a memorable experience and promoters