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Doing business on the Internet: advertising

Business Information Review, Vol. 13, No. 1. (1 March 1996), pp. 33-38.

X Abstract

Business in cyberspace has become a global reality. This is fuelled by intelligent technology and ever-expanding electronic networks and business processes. One area of business on the Internet that is growing exponentially is marketing of products and services. Below are some selected excerpts of marketing ventures on the Internet taken from TRADEWINDS: a monthly round-up of Internet coverage in trade and industry magazines, published by Baker Library, Harvard Business School. 10.1177/0266382964235680

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