For a manuscript to be published in prestigious dermatology journals, its content must be of sufficient scientific merit and properly presented in terms of structure, format, and style. Even when this is the case, targeting the wrong journal may cause substantial delay in publication. When choosing a journal, authors often give too much priority to English language journals, overestimate the actual importance of the study, give too much weight to the impact factor or reputation of the journal, and fail to examine carefully the instructions for authors. However, one of the main mistakes is to fail to assess whether the information in a manuscript is in line with the editorial policy or the interests of the readers of a given journal. An honest and objective assessment of the true scientific value of the study and the relevance of the conclusions is the best criterion for selecting the dermatological journal of choice, regardless of prestige, impact factor, inclusion in databases, or other considerations.