Empirical investigation of channel reactions to brand introductions☆ Export

@article{citeulike:5796683, author = {Sriram, S. and Kadiyali, Vrinda}, citeulike-article-id = {5796683}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/j.ijresmar.2009.08.005}, citeulike-linkout-1 = {http://linkinghub.elsevier.com/retrieve/pii/S016781160900069X}, day = {15}, doi = {10.1016/j.ijresmar.2009.08.005}, issn = {01678116}, journal = {International Journal of Research in Marketing}, month = {September}, posted-at = {2009-09-17 18:12:37}, title = {Empirical investigation of channel reactions to brand introductions☆}, url = {http://dx.doi.org/10.1016/j.ijresmar.2009.08.005}, year = {2009} }

TY - JOUR ID - citeulike:5796683 L3 - citeulike-article-id:5796683 JF - International Journal of Research in Marketing SN - 01678116 TI - Empirical investigation of channel reactions to brand introductions☆ AU - Sriram, S AU - Kadiyali, Vrinda PY - 2009/09/15/ UR - http://dx.doi.org/10.1016/j.ijresmar.2009.08.005 ER -