The Automated Will: Nonconscious Activation and Pursuit of Behavioral Goals Export

@article{citeulike:958096, abstract = {It is proposed that goals can be activated outside of awareness and then operate nonconsciously to guide self-regulation effectively (J. A. Bargh, 1990). Five experiments are reported in which the goal either to perform well or to cooperate was activated, without the awareness of participants, through a priming manipulation. In Experiment 1 priming of the goal to perform well caused participants to perform comparatively better on an intellectual task. In Experiment 2 priming of the goal to cooperate caused participants to replenish a commonly held resource more readily. Experiment 3 used a dissociation paradigm to rule out perceptual-construal alternative explanations. Experiments 4 and 5 demonstrated that action guided by nonconsciously activated goals manifests two classic content-free features of the pursuit of consciously held goals. Nonconsciously activated goals effectively guide action, enabling adaptation to ongoing situational demands.}, author = {Bargh, John A. and Gollwitzer, Peter M. and Lee-Chai, Annette and Barndollar, Kimberly and Trotschel, Roman}, citeulike-article-id = {958096}, citeulike-linkout-0 = {http://www.sciencedirect.com/science/article/B6X01-46G4KCM-J/2/c2975128f9929bb7ca4ddab8267c551b}, journal = {Journal of Personality and Social Psychology}, keywords = {behavior, psychology}, month = {December}, number = {6}, pages = {1014--1027}, posted-at = {2006-11-22 21:39:54}, priority = {4}, title = {The Automated Will: Nonconscious Activation and Pursuit of Behavioral Goals}, url = {http://www.sciencedirect.com/science/article/B6X01-46G4KCM-J/2/c2975128f9929bb7ca4ddab8267c551b}, volume = {81}, year = {2001} }

TY - JOUR ID - citeulike:958096 L3 - citeulike-article-id:958096 N2 - It is proposed that goals can be activated outside of awareness and then operate nonconsciously to guide self-regulation effectively (J. A. Bargh, 1990). Five experiments are reported in which the goal either to perform well or to cooperate was activated, without the awareness of participants, through a priming manipulation. In Experiment 1 priming of the goal to perform well caused participants to perform comparatively better on an intellectual task. In Experiment 2 priming of the goal to cooperate caused participants to replenish a commonly held resource more readily. Experiment 3 used a dissociation paradigm to rule out perceptual-construal alternative explanations. Experiments 4 and 5 demonstrated that action guided by nonconsciously activated goals manifests two classic content-free features of the pursuit of consciously held goals. Nonconsciously activated goals effectively guide action, enabling adaptation to ongoing situational demands. IS - 6 JF - Journal of Personality and Social Psychology EP - 1027 TI - The Automated Will: Nonconscious Activation and Pursuit of Behavioral Goals VL - 81 SP - 1014 KW - behavior KW - psychology AU - Bargh, John AU - Gollwitzer, Peter AU - Lee-Chai, Annette AU - Barndollar, Kimberly AU - Trotschel, Roman PY - 2001/12// UR - http://www.sciencedirect.com/science/article/B6X01-46G4KCM-J/2/c2975128f9929bb7ca4ddab8267c551b ER -