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Science, Vol. 339, No. 6115. (4 January 2013), pp. 40-41, doi:10.1126/science.1232329 Key: citeulike:11864507
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Nine in 10 internet users in the United States turn to search engines to find information (1), and 60% of the U.S. public seeking information about specific scientific issues lists the Internet as their primary source of information (2). This has created a new urgency for scientists to pay attention to these trends and to the emerging scholarly literature about communicating science in this brave new “online” world.
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