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Classification-enhanced ranking

by: Paul N. Bennett, Krysta Svore, Susan T. Dumais
In Proceedings of the 19th international conference on World wide web (2010), pp. 111-120, doi:10.1145/1772690.1772703  Key: citeulike:7134658

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Abstract

Many have speculated that classifying web pages can improve a search engine's ranking of results. Intuitively results should be more relevant when they match the class of a query. We present a simple framework for classification-enhanced ranking that uses clicks in combination with the classification of web pages to derive a class distribution for the query. We then go on to define a variety of features that capture the match between the class distributions of a web page and a query, the ambiguity of a query, and the coverage of a retrieved result relative to a query's set of classes. Experimental results demonstrate that a ranker learned with these features significantly improves ranking over a competitive baseline. Furthermore, our methodology is agnostic with respect to the classification space and can be used to derive query classes for a variety of different taxonomies.


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