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“A Survey on the Business Goals, the Investment on Technology and the Return of Investment on Greek E-commerce Systems”, Export

In EURO 20th European Conference on Operational Research (July 2004)

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e-commerce greek systems

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This paper presents a survey of Greek e-commerce systems. The study focuses on the technological infrastructure of e-commerce systems, their project managers’ objectives (both short term and long term), and their opinion concerning the aid of e-commerce systems for the development of their business. The study involved 15 managers who were interviewed using a structured questions list controlled by the interviewee. The questions list focused on four main categories: Human Recourses Management, E-commerce technologies, User Interface and service and Return of Investment (RoI). The paper also discusses individual reasons based on each company’s particularities and presents future goals.


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