Measuring user experience: complementing qualitative and quantitative assessment Export

@inproceedings{citeulike:3292053, abstract = {The paper describes an investigation into the relationship between in development expert assessment of user experience quality for mobile phones and subsequent usage figures. It gives an account of initial attempts to understand the correlation of a measure of quality across a range of mobile devices with usage data obtained from 1 million users. It outlines the initial indicative results obtained and how the approach was modified to be used to contribute to business strategy. The study shows that a lack of a good level of user experience quality is a barrier to adoption and use of mobile voice and infotainment services and outlines the learning that allowed the user experience team to build consensus within the team and with senior management stakeholders.}, address = {New York, NY, USA}, author = {Fehnert, Ben and Kosagowsky, Alessia}, booktitle = {MobileHCI '08: Proceedings of the 10th international conference on Human computer interaction with mobile devices and services}, citeulike-article-id = {3292053}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1409240.1409294}, citeulike-linkout-1 = {http://dx.doi.org/10.1145/1409240.1409294}, doi = {10.1145/1409240.1409294}, isbn = {978-1-59593-952-4}, keywords = {mobile}, location = {Amsterdam, The Netherlands}, pages = {383--386}, posted-at = {2008-09-19 06:29:57}, priority = {2}, publisher = {ACM}, title = {Measuring user experience: complementing qualitative and quantitative assessment}, url = {http://dx.doi.org/10.1145/1409240.1409294}, year = {2008} }

TY - CONF ID - citeulike:3292053 L3 - citeulike-article-id:3292053 N2 - The paper describes an investigation into the relationship between in development expert assessment of user experience quality for mobile phones and subsequent usage figures. It gives an account of initial attempts to understand the correlation of a measure of quality across a range of mobile devices with usage data obtained from 1 million users. It outlines the initial indicative results obtained and how the approach was modified to be used to contribute to business strategy. The study shows that a lack of a good level of user experience quality is a barrier to adoption and use of mobile voice and infotainment services and outlines the learning that allowed the user experience team to build consensus within the team and with senior management stakeholders. CY - Amsterdam, The Netherlands SN - 978-1-59593-952-4 AD - New York, NY, USA EP - 386 TI - Measuring user experience: complementing qualitative and quantitative assessment PB - ACM T2 - MobileHCI '08: Proceedings of the 10th international conference on Human computer interaction with mobile devices and services SP - 383 KW - mobile AU - Fehnert, Ben AU - Kosagowsky, Alessia PY - 2008/// UR - http://dx.doi.org/10.1145/1409240.1409294 ER -