From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies Export

@article{citeulike:5795452, author = {Dubois, Anna and Gibbert, Michael}, citeulike-article-id = {5795452}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/j.indmarman.2009.08.003}, citeulike-linkout-1 = {http://linkinghub.elsevier.com/retrieve/pii/S0019850109001412}, day = {13}, doi = {10.1016/j.indmarman.2009.08.003}, issn = {00198501}, journal = {Industrial Marketing Management}, keywords = {abduction, case-study, complexity, deduction, management-science, methodology, theory, transparency}, month = {September}, posted-at = {2009-09-18 20:44:00}, priority = {2}, title = {From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies}, url = {http://dx.doi.org/10.1016/j.indmarman.2009.08.003}, year = {2009} }

TY - JOUR ID - citeulike:5795452 L3 - citeulike-article-id:5795452 JF - Industrial Marketing Management SN - 00198501 TI - From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies KW - abduction KW - case-study KW - complexity KW - deduction KW - management-science KW - methodology KW - theory KW - transparency AU - Dubois, Anna AU - Gibbert, Michael PY - 2009/09/13/ UR - http://dx.doi.org/10.1016/j.indmarman.2009.08.003 ER -