Metaphors and Website Design: A Cross-Cultural Case Study of the Tide.com Stain Detective Export

@unpublished{citeulike:3057396, author = {Shaikh, A. D. and Chaparro, Barbara S. and Nelson, Todd W. and Joshi, Anirudha}, citeulike-article-id = {3057396}, comment = {Describes a study where 6 Indian females were asked to evaluate the Tide.Com website which uses a Home Metaphor to help users understand the nature of stains. The original website was developed for US users. The evaluation done on Indian users yielded different results including a fundamental difference in how stains are perceived. These differences made the metaphor used ineffective.}, keywords = {cross-cultural-hci, india}, posted-at = {2008-07-29 18:40:24}, priority = {2}, title = {Metaphors and Website Design: A Cross-Cultural Case Study of the Tide.com Stain Detective} }

TY - INPR ID - citeulike:3057396 L3 - citeulike-article-id:3057396 TI - Metaphors and Website Design: A Cross-Cultural Case Study of the Tide.com Stain Detective KW - cross-cultural-hci KW - india N1 - Describes a study where 6 Indian females were asked to evaluate the Tide.Com website which uses a Home Metaphor to help users understand the nature of stains. The original website was developed for US users. The evaluation done on Indian users yielded different results including a fundamental difference in how stains are perceived. These differences made the metaphor used ineffective. AU - Shaikh, AD AU - Chaparro, Barbara AU - Nelson, Todd AU - Joshi, Anirudha ER -