Thu, 07 Aug 2008 21:34:55 BST CiteULike: Tag marketing http://www.citeulike.org/tag/marketing CiteULike.org en-gb Copyright © 2004-2008 citeulike.org http://www.citeulike.org/user/zenzenzen/article/313710 <i>(5 Sep 2005)</i><br /><br />We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observed the propagation of recommendations and the cascade sizes, which can be explained by a stochastic dynamic model. We then established how the recommendation network grows over time and how effective it is from the viewpoint of the senders and receivers of recommendations. While on average recommendations are not very effective at inducing purchases and do not spread very far, there are product and pricing categories for which viral marketing seems to be very effective. The Dynamics of Viral Marketing Jurij Leskovec Lada Adamic Bernardo Huberman (5 Sep 2005) 2005-09-08T11:16:36-00:00 2005 acceptance bass marketing modelling user viral http://www.citeulike.org/user/zenzenzen/article/172067 <i>Journal of Product and Brand Management, Vol. 14, No. 2. (February 2005), pp. 123-128.</i> Framing a price bundle: the case of "buy/get" offers Priya Raghubir doi:10.1108/10610420510592617 Journal of Product and Brand Management, Vol. 14, No. 2. (February 2005), pp. 123-128. 2005-04-27T10:24:11-00:00 2005 Journal of Product and Brand Management 1061-0421 14 2 123 128 Emerald Group Publishing Limited bundles marketing price prices http://www.citeulike.org/user/YenBen/article/142466 <i>The American Journal of Sociology, Vol. 91, No. 3. (1985), pp. 481-510.</i><br /><br />How behavior and institutions are affected by social relations is one of the classic questions of social theory. This paper concerns the extent to which economic action is embedded in structures of social relations, in modern industrial society. Although the usual neoclasical accounts provide an "undersocialized" or atomized-actor explanation of such action, reformist economists who attempt to bring social structure back in do so in the "oversocialized" way criticized by Dennis Wrong. Under-and oversocialized accounts are paradoxically similar in their neglect of ongoing structures of social relations, and a sophisticated account of economic action must consider its embeddedness in such structures. The argument in illustrated by a critique of Oliver Williamson's "markets and hierarchies" research program. Economic Action and Social Structure: The Problem of Embeddedness Mark Granovetter The American Journal of Sociology, Vol. 91, No. 3. (1985), pp. 481-510. 2005-03-29T00:47:45-00:00 1985 The American Journal of Sociology 91 3 481 510 marketing network http://www.citeulike.org/user/xxc/article/305756 <i>(17 Jun 2005)</i><br /><br />As an alternative to rigid DRM measures, ways of marketing virtual goods through multi-level or networked marketing have raised some interest. This report is a first approach to multi-level markets for virtual goods from the viewpoint of theoretical economy. A generic, kinematic model for the monetary flow in multi-level markets, which quantitatively describes the incentives that buyers receive through resales revenues, is devised. Building on it, the competition of goods is examined in a dynamical, utility-theoretic model enabling, in particular, a treatment of the free-rider problem. The most important implications for the design of multi-level market mechanisms for virtual goods, or multi-level incentive management systems, are outlined. Incentive Systems in Multi-Level Markets for Virtual Goods Andreas Schmidt (17 Jun 2005) 2005-08-27T17:13:01-00:00 2005 economics intellecture_property marketing http://www.citeulike.org/user/wujastyk/article/835186 <i>Anthropology & Medicine, Vol. 13, No. 3. (December 2006), pp. 225-236.</i> Taking Traditional Knowledge to the Market: The Commoditization of Indian Medicine Bode Maarten doi:10.1080/13648470600863555 Anthropology & Medicine, Vol. 13, No. 3. (December 2006), pp. 225-236. 2006-09-08T08:52:02-00:00 2006 Anthropology & Medicine 1364-8470 13 3 225 236 Routledge, part of the Taylor & Francis Group ayurveda herbs marketing modernisation http://www.citeulike.org/user/vdbina/article/2687079 <i></i> IBM Buck Rodgers Robert Shook 2008-04-18T07:10:19-00:00 Moderne Industrie marketing http://www.citeulike.org/user/utopie/article/2658087 <i></i> Public Marketing. Marketing-Management für den öffentlichen Sektor Stefanie Hohn 2008-04-11T15:01:04-00:00 Gabler diplomarbeit management marketing organisationsentwicklung public studium http://www.citeulike.org/user/ulli7130/article/438656 <i>Journal of Marketing Communications, Vol. 12, No. 1. (2006), pp. 63-75.</i> Entertainment Marketing and Experiential Consumption Christopher Hackley Rungpaka Tiwsakul doi:10.1080/13527260500358608 Journal of Marketing Communications, Vol. 12, No. 1. (2006), pp. 63-75. 2005-12-15T12:48:56-00:00 2006 Journal of Marketing Communications 1352-7266 12 1 63 75 Routledge, part of the Taylor & Francis Group consumption marketing http://www.citeulike.org/user/timsenior/article/2238389 <i>Proceedings of the National Academy of Sciences (14 January 2008), 0706929105.</i><br /><br />Despite the importance and pervasiveness of marketing, almost nothing is known about the neural mechanisms through which it affects decisions made by individuals. We propose that marketing actions, such as changes in the price of a product, can affect neural representations of experienced pleasantness. We tested this hypothesis by scanning human subjects using functional MRI while they tasted wines that, contrary to reality, they believed to be different and sold at different prices. Our results show that increasing the price of a wine increases subjective reports of flavor pleasantness as well as blood-oxygen-level-dependent activity in medial orbitofrontal cortex, an area that is widely thought to encode for experienced pleasantness during experiential tasks. The paper provides evidence for the ability of marketing actions to modulate neural correlates of experienced pleasantness and for the mechanisms through which the effect operates. 10.1073/pnas.0706929105 Marketing actions can modulate neural representations of experienced pleasantness Hilke Plassmann John O'Doherty Baba Shiv Antonio Rangel doi:10.1073/pnas.0706929105 Proceedings of the National Academy of Sciences (14 January 2008), 0706929105. 2008-01-16T09:30:58-00:00 2008 Proceedings of the National Academy of Sciences 0706929105 marketing placebo http://www.citeulike.org/user/testdriverone/article/409606 <i>Med Ref Serv Q, Vol. 24, No. 4. (2005), pp. 89-97.</i><br /><br />This article explores relationship marketing as adopted by staff of the Forbes Medical Library at The Children's Hospital in Denver. It provides a broad overview of relationship marketing along with its applications in libraries, and a description of how the library staff has used specific relationships with different hospital groups to enhance library service. The examples illustrate the importance of persistence, patience, and flexibility when consciously developing relationships between a library and individuals or groups. Relationship marketing in a hospital library. AL Enyeart D Weaver Med Ref Serv Q, Vol. 24, No. 4. (2005), pp. 89-97. 2005-11-27T10:56:27-00:00 2005 Med Ref Serv Q 0276-3869 24 4 89 97 accountmanagement library marketing medical relationship http://www.citeulike.org/user/testdriverone/article/83853 <i>New Library World, Vol. 106, No. 1-2. (1 January 2005), 16.</i> Branding in the United Kingdom public library service David Hood Kay Henderson doi:10.1108/03074800510575320 New Library World, Vol. 106, No. 1-2. (1 January 2005), 16. 2005-01-26T10:58:30-00:00 2005 New Library World 0307-4803 106 1-2 16 Emerald Group Publishing Limited branding libraries marketing services http://www.citeulike.org/user/teachingaging/article/651653 <i>Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14, No. 2. (2006), pp. 115-128.</i> Life-changing events and marketing opportunities Mathur Anil Lee Euehun Moschis P George Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14, No. 2. (2006), pp. 115-128. 2006-05-18T17:23:19-00:00 2006 Journal of Targeting, Measurement and Analysis for Marketing 0967-3237 14 2 115 128 Palgrave Macmillan demographic lifecourse marketing olderadults research http://www.citeulike.org/user/teachingaging/article/1652642 <i>Journal of the Academy of Marketing Science, Vol. 35, No. 2. (19 June 2007), pp. 295-307.</i><br /><br />Abstract  Although marketing researchers have recognized the importance of early life experiences in shaping patterns of consumer behavior in later life, they have inadequate theoretical and methodological bases for investigating consumption-related issues over the life course. As a result, relatively little is known about the changes consumers experience over time, how they respond to these changes, and how early life experiences affect their consumer behavior. The life course approach, developed as an interdisciplinary program for studying various aspects of behavior, offers a framework for filling gaps in previous efforts to study consumer behavior over time. The purpose of this article is to advocate the life course approach for studying various types of market behavior. First, the author presents a general conceptual life course framework that serves as a blueprint for discussing theoretical perspectives and organizing, integrating, and reporting consumer research relevant to the life course paradigm. Second, methods of data analysis compatible with life course research are discussed. Finally, select areas of interest to marketing researchers (materialism and compulsive consumption) illustrate how the life course approach might contribute to previous efforts to study these consumer behaviors in an innovative way. Life course perspectives on consumer behavior George Moschis doi:10.1007/s11747-007-0027-3 Journal of the Academy of Marketing Science, Vol. 35, No. 2. (19 June 2007), pp. 295-307. 2007-09-13T18:45:28-00:00 2007 Journal of the Academy of Marketing Science 35 2 295 307 babyboomers lifecourse marketing olderadults http://www.citeulike.org/user/syrbrian99/article/25430 <i>Marketing Intelligence & Planning, Vol. 22, No. 7., 751.</i> WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies Shuliang Li doi:10.1108/02634500410568583 Marketing Intelligence & Planning, Vol. 22, No. 7., 751. 2004-12-28T16:29:11-00:00 Marketing Intelligence & Planning 0263-4503 22 7 751 Emerald Group Publishing Limited marketing strategies http://www.citeulike.org/user/sutterlibrarian/article/45681 <i>Health Information and Libraries Journal, Vol. 21, No. 4., 237.</i> Marketing and health libraries Maurice Wakeham doi:10.1111/j.1471-1842.2004.00540.x Health Information and Libraries Journal, Vol. 21, No. 4., 237. 2004-12-28T17:29:40-00:00 Health Information and Libraries Journal 1471-1834 21 4 237 Blackwell Publishing library marketing http://www.citeulike.org/user/strom23/article/126676 <i>(07 January 2002)</i><br /><br />"Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. <P>In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message--that one imaginative person applying a well-placed lever can move the world." The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell (07 January 2002) 2005-03-14T15:48:12-00:00 2002 Back Bay Books book marketing http://www.citeulike.org/user/strom23/article/455047 <i>(20 October 2005)</i><br /><br /> <B>33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable?</B> <P> Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. <P> In 2003, Seth Godin’s <I>Purple Cow</I> challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the <I>Business-Week</I> bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That’s not good enough. We need to create a big moo!" <P> But <I>how</I> do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board— created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply.<P> <I>The Big Moo</I> is a simple book in the tradition of <I>Fish</I> and <I>Don’t Sweat the Small Stuff</I>. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations. The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable The Seth Godin (20 October 2005) 2006-01-03T21:00:24-00:00 2005 Portfolio Hardcover books marketing http://www.citeulike.org/user/ssn/article/2250279 <i>(2006), pp. 228-237.</i> The dynamics of viral marketing Jure Leskovec Lada Adamic Bernardo Huberman doi:10.1145/1134707.1134732 (2006), pp. 228-237. 2008-01-18T09:27:40-00:00 2006 228 237 ACM blogspace dynamics graph-theory marketing social-analysis http://www.citeulike.org/user/ssn/article/2269876 <i>(2004), pp. 491-501.</i> Information diffusion through blogspace Daniel Gruhl R Guha David Liben-Nowell Andrew Tomkins doi:10.1145/988672.988739 (2004), pp. 491-501. 2008-01-21T19:50:52-00:00 2004 491 501 ACM blogspace graph-theory influence marketing tdt http://www.citeulike.org/user/sobendorf/article/2015262 <i>Asian Journal of Communication, Vol. 17, No. 3. (September 2007), pp. 231-245.</i> Sex and the City-State: A Study of Sexual Discourse in Singaporean Women's Magazines Pugsley C Peter doi:10.1080/01292980701458315 Asian Journal of Communication, Vol. 17, No. 3. (September 2007), pp. 231-245. 2007-11-29T14:28:24-00:00 2007 Asian Journal of Communication 0129-2986 17 3 231 245 Routledge, part of the Taylor & Francis Group gender magazines marketing sex singapore http://www.citeulike.org/user/seyduna/article/66714 <i>The Annals of the American Academy of Political and Social Science, Vol. 597, No. 1., 103.</i> Audience Construction and Culture Production: Marketing Surveillance in the Digital Age Joseph Turow doi:10.1177/0002716204270469 The Annals of the American Academy of Political and Social Science, Vol. 597, No. 1., 103. 2004-12-28T18:32:23-00:00 The Annals of the American Academy of Political and Social Science 0002-7162 597 1 103 SAGE Publications culture data internet marketing media technology http://www.citeulike.org/user/seungwon/article/781111 <i>Commun. ACM, Vol. 49, No. 8. (August 2006), pp. 60-66.</i> Biometric marketing: targeting the online consumer Alexander Pons doi:10.1145/1145287.1145288 Commun. ACM, Vol. 49, No. 8. (August 2006), pp. 60-66. 2006-07-31T19:10:04-00:00 2006 Commun. ACM 0001-0782 49 8 60 66 ACM Press biometric marketing http://www.citeulike.org/user/ryanw/article/2367279 <i>Technological Forecasting and Social Change, Vol. 73, No. 6. (July 2006), pp. 648-665.</i><br /><br />The paper aims at answering the generic question on how suppliers make the suitable and well-timed decisions in diffusing new technology effectively to adopters. Three major attempts are made for the study: First, investigating the entire process of the adoption and diffusion of technology innovation with reasonably well-accepted models in each areas. Second, proposing an integrated model by concatenating in structured manner the three prominent models for the management of technology innovation such as diffusion model, adoption model, and customer satisfaction model. Third, exploring the dynamic mechanism underlying outward behaviors of the integrated model proposed in the study which depicts the causal relationships that influence technology adoption and diffusion behaviors. An exploration of the dynamic mechanism underlying outward behaviors of the integrated model is presented in the study by introducing the system dynamics simulation technique. These attempts made for the study and the results perhaps allow both researchers and practitioners to gain insight into the causal factors influencing customers' adoption decision making processes and thereby into the potential diffusion patterns resulting from those adoption processes. A dynamic diffusion model for managing customer's expectation and satisfaction Seung-Jun Yeon Sang-Hyun Park Sang-Wook Kim doi:10.1016/j.techfore.2005.05.001 Technological Forecasting and Social Change, Vol. 73, No. 6. (July 2006), pp. 648-665. 2008-02-12T22:15:49-00:00 2006 Technological Forecasting and Social Change 73 6 648 665 customer_satisifcation hype_cycles marketing http://www.citeulike.org/user/rrbarb/article/3058457 <i>Journal of the Academy of Marketing Science, Vol. 36, No. 1. (7 March 2008), pp. 18-20.</i><br /><br />Abstract  Service systems are value-co-creation configurations of people, technology, value propositionsconnecting internal and external service systems, and shared information (e.g., language, laws, measures, and methods). Service science is the study of service systems, aiming to create a basis for systematicservice innovation. Service science combines organization and human understanding with business andtechnological understanding to categorize and explain the many types of service systems that exist as wellas how service systems interact and evolve to co-create value. The goal is to apply scientific understandingto advance our ability to design, improve, and scale service systems. To make progress, we think servicedominantlogic provides just the right perspective, vocabulary, and assumptions on which to build a theory ofservice systems, their configurations, and their modes of interaction. Simply put, service-dominant logicmay be the philosophical foundation of service science, and the service system may be its basic theoreticalconstruct. Fundamentals of service science Paul Maglio Jim Spohrer doi:10.1007/s11747-007-0058-9 Journal of the Academy of Marketing Science, Vol. 36, No. 1. (7 March 2008), pp. 18-20. 2008-07-30T06:50:28-00:00 2008 Journal of the Academy of Marketing Science 36 1 18 20 marketing http://www.citeulike.org/user/rrbarb/article/972360 <i>Commun. ACM, Vol. 46, No. 12. (December 2003), pp. 300-307.</i> Knowledge-sharing and influence in online social networks via viral marketing Mani Subramani Balaji Rajagopalan doi:10.1145/953460.953514 Commun. ACM, Vol. 46, No. 12. (December 2003), pp. 300-307. 2006-12-03T13:58:50-00:00 2003 Commun. ACM 0001-0782 46 12 300 307 ACM Press marketing networks sharing http://www.citeulike.org/user/Rohrbeck/article/1573597 <i>Decision Sciences, Vol. 34, No. 1. (2003), pp. 31-62.</i><br /><br />ABSTRACT Disconfirmation has been widely used in a number of research traditions, however there are many different operationalizations of this construct. Little research has investigated the relative effectiveness of these various methods. The research reported here examines five operationalizations of disconfirmation and their effect on satisfaction. These tests are carried out using two different comparison standards in two different settings. The results indicate some methods are better in certain situations and are inappropriate in others. Implications for both practical and theoretical research are discussed. A Test of Alternative Measures of Disconfirmation* Richard Spreng Thomas Page doi:10.1111/1540-5915.02214 Decision Sciences, Vol. 34, No. 1. (2003), pp. 31-62. 2007-08-18T09:09:00-00:00 2003 Decision Sciences 34 1 31 62 consumerforesight marketing http://www.citeulike.org/user/rochefort/article/94509 <i>The Survey of Distance Learning Programs in Higher Education, pp. 89-101.</i> Advertising & Marketing the Distance Learning Program Primary Group The Survey of Distance Learning Programs in Higher Education, pp. 89-101. 2005-02-14T19:53:42-00:00 The Survey of Distance Learning Programs in Higher Education 89 101 Primary Research Group distance education marketing http://www.citeulike.org/user/rizomatica/article/2678353 <i>(01 March 2008)</i><br /><br />Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? <P>Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage. <P>Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In <i>The Age of Engage</i>, widely respected marketing strategist Denise Shiffman lays out a provocative blueprint for how you can <P><ul> <li>Create persuasive value so that your products stand out in this new era</li> <li>Build trust by reshaping audience interactions</li> <li>Expand social currency and extend your sphere of influence</li> <li>Deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers</li></ul> <P> <i>The Age of Engage</i> will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your company culture, products, and marketing to entice audiences and catalyze markets. <P> <b>Praise for <i>The Age of Engage</i>:</b><P> '<i>The Age of Engage</i> is an amazing and essential guide for business, defining the strategic path companies must take for product success. To master the profound changes in marketing forged by the evolution of the Web, every marketer must read this book!' --<b>Eric Schmidt, CEO, Google</b><P> '<i>The Age of Engage</i> is revealing and straightforward and envisions a way for all of us to move easily into the open, interactive business and marketing practices Web 3.0 and beyond will require.' --<b>Pat Sueltz, CEO, SurfControl PLC</b><P> 'An illuminating text that assembles in one place the vast changes the Web is driving across marketing and explains today's requisite paradigm for reinventing your brand. It's Google Maps for marketers in this era.' --<b>Tracey Stout, senior vice president and chief marketing officer, Fair Isaac Corporation</b><P> '<i>The Age of Engage</i> is astute and inspiring. It has given me a host of creative approaches for marshalling the Live Web as a fundamental part of my brick and mortar business.' --<b>Amanda West, CEO, Amanda's Restaurants</b><P> '<i>The Age of Engage</i> offers a blueprint for infiltrating the ongoing conversations of the Live Web that move a product from a mere commodity to a powerful brand.' --<b>Ben Elowitz, CEO, Wetpaint</b><P> 'Shiffman's conversational style embodies the authentic dialogue she believes companies must have in order to engage their audiences and succeed in the interactive age.' --<b>Sam Yagan, CEO, OkCupid.com</b> The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture Denise Shiffman (01 March 2008) 2008-04-16T15:33:34-00:00 2008 Hunt Street Press marketing social-networking web20 http://www.citeulike.org/user/rizomatica/article/2678337 <i>(15 April 2007)</i><br /><br />The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin (15 April 2007) 2008-04-16T15:27:27-00:00 2007 Quill Driver Books marketing social-networking http://www.citeulike.org/user/rizomatica/article/2602869 <i>(19 February 2008)</i><br /><br /><p> <ul> <li>Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? </li> </p> <p> <li>Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? </li> </p> <p> <li>Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?</li> </p> <p> <li>Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?</li> </p> <p> <li>And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?</li> </ul> </p> <p> When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? </p> <p> In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. </p> <p> Not only do we make astonishingly simple mistakes every day, but we make the same <i>types</i> of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us <i>predictably</i> irrational. </p> <p> From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. <i>Predictably Irrational</i> will change the way we interact with the world—one small decision at a time. </p> Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely (19 February 2008) 2008-03-27T18:08:19-00:00 2008 HarperCollins economics management marketing psychology http://www.citeulike.org/user/rizomatica/article/2678307 <i>(22 June 2007)</i><br /><br />Praise for Marketing to the Social Web<br> <br> "Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."<br> -Mark Fuller, Chairman, Monitor Group<br> <br> "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."<br> -George F. Colony, CEO, Forrester Research, Inc.<br> <br> "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."<br> -David Kenny, Chairman and Chief Executive Officer, Digitas Inc.<br> <br> "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."<br> -Jeff Taylor, CEO, Eons and Founder of Monster.com<br> <br> "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."<br> -Steve Harris, Vice President, Global Communications, General Motors Corporation<br> <br> "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."<br> -Nicholas Negroponte, Chairman, One Laptop per Child Marketing to the Social Web: How Digital Customer Communities Build Your Business Larry Weber (22 June 2007) 2008-04-16T15:18:20-00:00 2007 Wiley ebusiness marketing social-networking web20 http://www.citeulike.org/user/QFRMC/article/802649 <i>Marketing Science, Vol. 5, No. 4. (1996), pp. 321-340.</i><br /><br />An important aspect of marketing practice is the targeting of consumer segments for differential promotional activity. The premise of this activity is that there exist distinct segments of homogeneous consumers who can be identified by readily available demographic information. The increased availability of individual consumer panel data open the possibility of direct targeting of individual households. The goal of this paper is to assess the information content of various information sets available for direct marketing purposes. Information on the consumer is obtained from the current and past purchase history as well as demographic characteristics. We consider the situation in which the marketer may have access to a reasonably long purchase history which includes both the products purchased and information on the causal environment. Short of this complete purchase history, we also consider more limited information sets which consist of only the current purchase occasion or only information on past product choice without causal variables. Proper evaluation of this information requires a flexible model of heterogeneity which can accommodate observable and unobservable heterogeneity as well as produce household level inferences for targeting purposes. We develop new econometric methods to implement a random coefficient choice model in which the heterogeneity distribution is related to observable demographics. We couple this approach to modeling heterogeneity with a target couponing problem in which coupons are customized to specific households on the basis of various information sets. The couponing problem allows us to place a monetary value on the information sets. Our results indicate there exists a tremendous potential for improving the profitability of direct marketing efforts by more fully utilizing household purchase histories. Even rather short purchase histories can produce a net gain in revenue from target couponing which is 2.5 times the gain from blanket couponing. The most popular current electronic couponing trigger strategy uses only one observation to customize the delivery of coupons. Surprisingly, even the information contained in observing one purchase occasion boasts net couponing revenue by 50% more than that which would be gained by the blanket strategy. This result, coupled with increased competitive pressures, will force targeted marketing strategies to become much more prevalent in the future than they are today. The Value of Purchase History Data in Target Marketing Peter Rossi Robert Mcculloch Greg Allenby Marketing Science, Vol. 5, No. 4. (1996), pp. 321-340. 2006-08-16T10:51:02-00:00 1996 Marketing Science 5 4 321 340 bayesian consumer coupons credit heterogenity hierachical marketing models target http://www.citeulike.org/user/QFRMC/article/802645 <i>Journal of Interactive Marketing, Vol. 17, No. 3. (2003), pp. 5-28.</i><br /><br />This article examines the impact of using incremental amounts of purchasing data on the ability to classify consumers in consumer packaged goods categories for direct marketing purposes. Building on the work of Rossi, McCulloch, and Allenby (1996), who focused on the impact of three information sets - (a) demographics only, (b) demographics and one purchase made by a consumer, and (c) demographics plus an entire purchasing history of a consumer - we examine the impact of each additional purchase, starting with no purchasing information (i.e., demographics only) through 20 purchases. Using two different classification models, a Multinomial Logit model and an Artificial Neural Network model, we examine the sensitivity of classification accuracy to each additional purchase. We use these results in a profitability analysis of a hypothetical direct marketing campaign to determine the optimal number of purchases to use for classification in the category studied. The findings suggest an optimal number of purchasing observations exists for classification and targeting purposes and this optimal number falls between one purchase and a ?history? of purchases as studied by Rossi et al. Our findings illustrate the importance of conducting a sensitivity analysis to identify the optimal amount of purchasing data to use when classifying consumers for the purpose of a direct marketing campaign. Determining the appropriate amount of data for classifying consumers for direct marketing purposes Carrie Heilman Frederick Kaefer Samuel Ramenofsky doi:10.1002/dir.10057 Journal of Interactive Marketing, Vol. 17, No. 3. (2003), pp. 5-28. 2006-08-16T10:41:10-00:00 2003 Journal of Interactive Marketing 17 3 5 28 classification consumer credit marketing http://www.citeulike.org/user/QFRMC/article/783055 <i>Journal of the American Statistical Association, Vol. 94, No. 446. (1999), pp. 365-374.</i><br /><br />Predicting changes in individual customer behavior is an important element for success in any direct marketing activity. In this article we develop a hierarchical Bayes model of customer interpurchase times based on the generalized gamma distribution. The model allows for both cross-sectional and temporal heterogeneity, with the latter introduced through the component mixture model dependent on lagged covariates. The model is applied to personal investment data to predict when and if a specific customer will likely increase time between purchases. This prediction can be used managerially as a signal for the firm to use some type of intervention to keep that customer. A Dynamic Model of Purchase Timing with Application to Direct Marketing Greg Allenby Robert Leone Lichung Jen Journal of the American Statistical Association, Vol. 94, No. 446. (1999), pp. 365-374. 2006-08-02T14:45:17-00:00 1999 Journal of the American Statistical Association 94 446 365 374 consumer credit marketing panel-data http://www.citeulike.org/user/QFRMC/article/2329665 <i>Journal of Interactive Marketing, Vol. 16, No. 2. (2002), pp. 34-46.</i><br /><br />As we go through the information revolution, new marketing areas and issues are emerging that warrant in-depth research. New problems present themselves to investigation and old prob- lems can be analyzed in better ways due to the availability of better data. Customer lifetime value (CLV) analysis is one such area in marketing that benefits from this new development. The notion of lifetime value of a customer has been well accepted by both researchers and business practitioners. It is normally be- lieved that long-lifetime customers are more profitable to a firm. Reichheld and Teal (1996) attributed the increase in profits from loyal customers to the price premium paid by loyal customers, the added profits from sales through referrals, profit from cost savings obtained by serving an old customer, and revenue growth from a loyal customer due to increase in sales to that customer. These can be considered as summary of the commonly held reasons for in- crease in profitability from long-lifetime customers. Customer lifetime value research in marketing: A review and future directions Dipak Jain Siddhartha Singh doi:10.1002/dir.10032 Journal of Interactive Marketing, Vol. 16, No. 2. (2002), pp. 34-46. 2008-02-04T14:49:52-00:00 2002 Journal of Interactive Marketing 16 2 34 46 consumer credit customer lifetime marketing segmentation value http://www.citeulike.org/user/QFRMC/article/2329669 <i>Journal of Interactive Marketing, Vol. 21, No. 3. (2007), pp. 55-71.</i><br /><br />The Tuscan Lifestyles case (Mason, 2003) offers a simple twist on the standard-view of how to value a newly acquired customer, highlighting how standard retention-based approaches to the calculation of expected customer lifetime value (CLV) are not applicable in a noncontractual setting. Using the data presented in the case (a series of annual histograms showing the aggregate distribution of purchases for two different cohorts of customers newly ?acquired? by a catalog marketer), it is a simple exercise to compute an estimate of ?expected 5 year CLV.? If we wish to arrive at an estimate of CLV that includes the customer's ?life? beyond five years or are interested in, say, sorting out the purchasing process (while ?alive?) from the attrition process, we need to use a formal model of buying behavior that can be applied on such coarse data.To tackle this problem, we utilize the Pareto/NBD model developed by Schmittlein, Morrison, and Colombo (1987). However, existing analytical results do not allow us to estimate the model parameters using the data summaries presented in the case. We therefore derive an expression that enables us to do this.The resulting parameter estimates and subsequent calculations offer useful insights that could not have been obtained without the formal model. For instance, we were able to decompose the lifetime value into four factors, namely purchasing while active, dropout, surge in sales in the first year and monetary value of the average purchase.We observed a kind of?triple jeopardy?in that the more valuable cohort proved to be better on the three most critical factors. Estimating CLV using aggregated data: The Tuscan Lifestyles> case revisited Peter Fader Bruce Hardie Kinshuk Jerath doi:10.1002/dir.20085 Journal of Interactive Marketing, Vol. 21, No. 3. (2007), pp. 55-71. 2008-02-04T14:51:52-00:00 2007 Journal of Interactive Marketing 21 3 55 71 consumer credit customer lifetime marketing segmentation value http://www.citeulike.org/user/PredictER/article/2620616 <i>Genet Test, Vol. 12, No. 1. (2008), pp. 13-23.</i><br /><br />Commercialization of genetic technologies is expanding the horizons for the marketing and sales of genetic tests direct-to-consumers (DTCs). This study assesses the information provision and access requirements that are in place for genetic tests that are being advertised DTC over the Internet. Sets of key words specific to DTC genetic testing were entered into popular Internet search engines to generate a list of 24 companies engaging in DTC advertising. Company requirements for physician mediation, genetic counseling arrangements, and information provision were coded to develop categories for quantitative analysis within each variable. Results showed that companies offering risk assessment and diagnostic testing were most likely to require that testing be mediated by a clinician, and to recommend physician-arranged counseling. Companies offering enhancement testing were less likely to require physician mediation of services and more likely to provide long-distance genetic counseling. DTC advertisements often provided information on disease etiology; this was most common in the case of multifactorial diseases. The majority of companies cited outside sources to support the validity of claims about clinical utility of the tests being advertised; companies offering risk assessment tests most frequently cited all information sources. DTC advertising for genetic tests that lack independent professional oversight raises troubling questions about appropriate use and interpretation of these tests by consumers and carries implications for the standards of patient care. These implications are discussed in the context of a public healthcare system. Evaluating Online Direct-to-Consumer Marketing of Genetic Tests: Informed Choices or Buyers Beware? R Geransar E Einsiedel doi:10.1089/gte.2007.0024 Genet Test, Vol. 12, No. 1. (2008), pp. 13-23. 2008-04-01T17:16:22-00:00 2008 Genet Test 1090-6576 12 1 13 23 direct-to-consumer genetic-testing marketing http://www.citeulike.org/user/potvurka/article/1646882 <i>International Journal of Research in Marketing, Vol. 18, No. 1-2. (June 2001), pp. 5-17.</i><br /><br />This paper argues that it is important to include the other party's payoff in a competitor's utility (satisfaction) function. Examples of the impact are provided as well as implications for multi-stage games (competitions). A sample of 200 provides empirical support for the critical role other party results play in satisfaction, in particular the importance of relative payoffs. Several implications emerge, including a parsimonious explanation for the exponential pattern of shares in mature markets. The impact of altruism and envy on competitive behavior and satisfaction Donald Lehmann doi:10.1016/S0167-8116(01)00026-X International Journal of Research in Marketing, Vol. 18, No. 1-2. (June 2001), pp. 5-17. 2007-09-12T08:12:21-00:00 2001 International Journal of Research in Marketing 18 1-2 5 17 marketing http://www.citeulike.org/user/polomj/article/960016 <i>(2004), pp. 284-296.</i><br /><br />Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market structure, or new business paradigms. However, the research reported on here highlights how new technologies are acting as internal agents of change, forcing firms to adapt to new processes, which in turn are disrupting existing hierarchies. The paper makes the case that this disruption will create opportunities for marketers, who have hitherto failed to be seen as key players at board level. It has been argued that marketing's focus needs to move to internal management and facilitation in order to enable enterprise-wide market orientation to emerge as the dominant ethos of the firm. The respondents' often blunt views on marketers' abilities to lead this change are reported, making rather sombre reading for the profession. A number of possible routes were explored through which marketers could address these weaknesses, improve their influence within the firm, and capitalise on the internal disruption caused by new technology. New technology and the changing role of marketing A Tapp (2004), pp. 284-296. 2006-11-23T23:18:58-00:00 2004 284 296 marketing technology trends http://www.citeulike.org/user/polomj/article/945347 <i>Journal of Marketing, Vol. 62, No. 2. (1998), pp. 1-13.</i><br /><br />The authors propose a communication-based model of relationship marketing and discuss how communication (rather than persuasion) is the foundation of the "new" customer-focused marketing efforts. The authors trace recent parallel shifts in communication and marketing theory and show the intersections between communication and marketing. Although communication always has been a critical element in marketing, the authors show how the increase in interactivity makes communication an even more valuable element of marketing by identifying those many points that link the two disciplines. Using the three key points at which the two disciplines intersect-messages, stakeholders, and interactivity-the authors develop a communication-based model of marketing. They demonstrate how interactive communication at three levels-corporate, marketing, and marketing communication-leads to the brand relationships that drive brand value. A Communication-Based Marketing Model for Managing Relationships Tom Duncan Sandra Moriarty Journal of Marketing, Vol. 62, No. 2. (1998), pp. 1-13. 2006-11-15T22:46:47-00:00 1998 Journal of Marketing 62 2 1 13 marketing model relationships http://www.citeulike.org/user/polomj/article/781711 <i>Journal of Marketing Management, Vol. 22, No. 5-6. (June 2006), pp. 505-528.</i> Emancipation, Epiphany and Resistance: On the Underimagined and Overdetermined in Critical Marketing Brownlie Douglas doi:10.1362/026725706777978712 Journal of Marketing Management, Vol. 22, No. 5-6. (June 2006), pp. 505-528. 2006-08-01T14:42:31-00:00 2006 Journal of Marketing Management 0267-257X 22 5-6 505 528 Westburn Publishers Ltd critical marketing http://www.citeulike.org/user/polomj/article/1089743 <i>Marketing Intelligence & Planning, Vol. 25, No. 1. (2007), pp. 11-16.</i> Marketing is everything: the view from the street Saren Michael doi:10.1108/02634500710722362 Marketing Intelligence & Planning, Vol. 25, No. 1. (2007), pp. 11-16. 2007-02-06T00:36:28-00:00 2007 Marketing Intelligence & Planning 0263-4503 25 1 11 16 Emerald Group Publishing Limited critical marketing theory trends http://www.citeulike.org/user/philomela/article/1027638 <i>pp. 331-357.</i><br /><br />The contemporary phenomenon of 'brand' is addressed within a Peircean semiotic framework, showing 'brand' to be an inherently unstable composite of tangible (e.g. product) and intangible (e.g. brand name) values. The professional literature of brand strategy is drawn upon for definitions, and branding work in an Internet-focused 'New Economy' consultancy is described. Three phenomena of branding-genericide, ingredient branding, and so-called 'viral marketing'-reveal the vulnerabilities of brands, and show that it is not only material things, but events, experiences, and acts of communication that can be 'branded'. The wider macroeconomic implications of these semiotic vulnerabilities are briefly explored in conclusion. From genericide to viral marketing: on 'brand' RE Moore pp. 331-357. 2007-01-06T06:01:08-00:00 331 357 anthropology capitalism linguistic marketing http://www.citeulike.org/user/paulvb/article/1458792 <i>(01 January 1997)</i><br /><br />Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities. The payoff, they maintain, will be phenomenal customer loyalty and high profits. But, they warn, this race will definitely go to the swift. Here's a cyberspace book that could make your business future. Not everyone agrees with Hagel and Armstrong, but with stakes so high they deserves a serious reading. Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it. Hagel and Armstrong argue that a new business model is emerging in cyberspace, constructed around the notion of "electronic communities" whose value lies in their aggregation potential--the ability to recognize, configure, and collect seemingly disparate groups into communities with particular commercial and collaborative interests. Not only do these electronic communities constitute a new way to structure the profusion of information that characterizes the Internet, but they force organizations to rethink their approaches to a whole host of business processes--product development, brand identity, customer service, advertising and marketing, merchandising, and channel management--and the organizations' relationships to their customers, suppliers, and competitors. Net Gain: Expanding Markets Through Virtual Communities Hagel AG Armstrong (01 January 1997) 2007-07-16T10:29:54-00:00 1997 Harvard Business School Press community marketing http://www.citeulike.org/user/pablosinovas/article/911044 <i>Nature, Vol. 404, No. 6781. (27 April 2000), pp. 923-924.</i> `Marketing' species conservation RE Gullison RE Rice AG Blundell doi:10.1038/35010151 Nature, Vol. 404, No. 6781. (27 April 2000), pp. 923-924. 2006-10-24T11:26:06-00:00 2000 Nature 404 6781 923 924 certification conservation economic marketing species trade http://www.citeulike.org/user/OriginalLurch/article/368051 <i>(26 September 2005)</i><br /><br />How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking <i>Information Architecture for the World Wide Web</i>, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability. <p> Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.</p> <p> The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.</p> <p> <i>Ambient Findability</i> doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.</p> <p> <i>"A lively, enjoyable and informative tour of a topic that's only going to become more important."</i><br> --David Weinberger, Author, <i>Small Pieces Loosely Joined</i> and <i>The Cluetrain Manifesto</i></br></p> <p> <i>"I envy the young scholar who finds this inventive book, by whatever strange means are necessary. The future isn't just unwritten--it's unsearched."</i><br> --Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation</br></p> <p> <i>"Search engine marketing is the hottest thing in Internet business, and deservedly so. Ambient Findability puts SEM into a broader context and provides deeper insights into human behavior. This book will help you grow your online business in a world where being found is not at all certain."</i><br> --Jakob Nielsen, Ph.D., Author, <i>Designing Web Usability: The Practice of Simplicity</i></br></p> <p> <i>"Information that's hard to find will remain information that's hardly found--from one of the fathers of the discipline of information architecture, and one of its most experienced practitioners, come penetrating observations on why findability is elusive and how the act of seeking changes us."</i><br> --Steve Papa, Founder and Chairman, Endeca</br></p> <p> <i>"Whether it's a fact or a figure, a person or a place, Peter Morville knows how to make it findable. Morville explores the possibilities of a world where everything can always be found--and the challenges in getting there--in this wide-ranging, thought-provoking book."</i><br> --Jesse James Garrett, Author, <i>The Elements of User Experience</i></br></p> <p> <i>"It is easy to assume that current searching of the World Wide Web is the last word in finding and using information. Peter Morville shows us that search engines are just the beginning. Skillfully weaving together information science research with his own extensive experience, he develops for the reader a feeling for the near future when information is truly findable all around us. There are immense implications, and Morville's lively and humorous writing brings them home."</i><br> --Marcia J. Bates, Ph.D., University of California Los Angeles</br></p> <p> <i>"I've always known that Peter Morville was smart. After reading Ambient Findability, I now know he's (as we say in Boston) wicked smart. This is a timely book that will have lasting effects on how we create our future.</i><br> --Jared Spool, Founding Principal, User Interface Engineering</br></p> <p> <i>"In Ambient Findability, Peter Morville has put his mind and keyboard on the pulse of the electronic noosphere. With tangible examples and lively writing, he lays out the challenges and wonders of finding our way in cyberspace, and explains the mutually dependent evolution of our changing world and selves. This is a must read for everyone and a practical guide for designers."</i><br> --Gary Marchionini, Ph.D., University of North Carolina</br></p> <p> <i>"Find this book! Anyone interested in making information easier to find, or understanding how finding and being found is changing, will find this thoroughly researched, engagingly written, literate, insightful and very, very cool book well worth their time. Myriad examples from rich and varied domains and a valuable idea on nearly every page. Fun to read, too!</i><br> --Joseph Janes, Ph.D., Founder, Internet Public Library</br></p> Ambient Findability Peter Morville (26 September 2005) 2005-10-27T18:31:13-00:00 2005 O'Reilly Media, Inc. marketing web http://www.citeulike.org/user/nvexler/article/1766059 <i>Business Strategy and the Environment, Vol. 12, No. 4. (2003), pp. 254-264.</i><br /><br />In this paper the author examines the role of labelling and certification schemes in the pursuit of policies to make production and consumption processes more sustainable. From a logical point of view, labels are conceived as claims put forward by sellers to inform buyers about certain characteristics of their products. In the case of sustainability, labels might identify relevant ?ideals? to approach and/or significant ?ills? to escape. Toulmin's argumentation theory is used to show how claims can be substantiated and challenged. Based on literature on the behaviour of the main stakeholders, the author discusses what labelling means for producers, consumers, policymakers and other groups in society. In the conclusions, attention is drawn to the way in which societal pressure might interact with market forces to shape the information environment for products and services. As a result, the role of sustainability labels might become more differentiated, varying from direct shopping aids to background quality assurances. Copyright © 2003 John Wiley & Sons, Ltd and ERP Environment. Sustainability labelling schemes: the logic of their claims and their functions for stakeholders Joop de Boer doi:10.1002/bse.362 Business Strategy and the Environment, Vol. 12, No. 4. (2003), pp. 254-264. 2007-10-14T02:27:51-00:00 2003 Business Strategy and the Environment 12 4 254 264 behaviour consumer consumption environmental knowledge marketing http://www.citeulike.org/user/mukundn/article/416639 <i>(2003)</i><br /><br />Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects of "word of mouth" in the promotion of new products. Recently, motivated by the design of viral marketing strategies, Domingos and Richardson posed a fundamental algorithmic problem for such social... Maximizing the spread of influence through a social network D Kempe J Kleinberg E Tardos (2003) 2005-11-30T22:28:27-00:00 2003 combinatorialoptimization combinatorics marketing socialnetworks submodularity http://www.citeulike.org/user/mugsarch/article/2973921 <i>Tourism Management, Vol. 21, No. 1. (February 2000), pp. 97-116.</i><br /><br />Destination marketing is increasingly becoming extremely competitive worldwide. This paper explains the destination concept and attempts to synthesise several models for strategic marketing and management of destinations. It provides an overview of several techniques widely used and illustrates examples from around the world. The paper also explains that marketing of destinations should balance the strategic objectives of all stakeholders as well the sustainability of local resources. Destinations need to differentiate their products and develop partnerships between the public and private sector locally in order to co-ordinate delivery. Taking advantage of new technologies and the Internet also enables destinations to enhance their competitiveness by increasing their visibility, reducing costs and enhancing local co-operation. Destination marketing must lead to the optimisation of tourism impacts and the achievement of the strategic objectives for all stakeholders. Marketing the competitive destination of the future Dimitrios Buhalis doi:10.1016/S0261-5177(99)00095-3 Tourism Management, Vol. 21, No. 1. (February 2000), pp. 97-116. 2008-07-08T23:12:01-00:00 2000 Tourism Management 21 1 97 116 destination marketing http://www.citeulike.org/user/mugsarch/article/2973904 <i>Annals of Tourism Research, Vol. 29, No. 3. (July 2002), pp. 648-667.</i><br /><br />The identities of destinations around the world are endlessly reinvented as marketing creates powerful social and cultural representations of place. This paper contrasts a series of promotional New Zealand texts produced by the central government agency at the beginning and the end of the 20th century. It employs discourse analysis to reveal the imagery of place representations as a reflection of the sociocultural (con)text and underlying ideologies of leisure. The article concludes that, historically, spatial discourses have reflected the institutional structures and social relations implicated in their production. The analysis reveals that class differentiation based on the political and economic capital of production has given way to consumption based classes of the global cultural economy. Representing New Zealand: Tourism Imagery and Ideology Irena Ateljevic Stephen Doorne doi:10.1016/S0160-7383(01)00077-9 Annals of Tourism Research, Vol. 29, No. 3. (July 2002), pp. 648-667. 2008-07-08T22:47:14-00:00 2002 Annals of Tourism Research 29 3 648 667 marketing mew zealand