Fri, 04 Jul 2008 23:50:36 BST CiteULike: IBF's library [2 articles] http://www.citeulike.org/user/IBF CiteULike.org en-gb Copyright © 2004-2008 citeulike.org http://www.citeulike.org/user/IBF/article/802928 <i></i><br /><br />The traditional assumption that fairness is irrelevant to economic analysis is questioned. Even profit-maximizing firms will have an incentive to act in a manner that is perceived as fair if the individuals with whom they deal are willing to resist unfair transactions and punish unfair firms at some cost to themselves. Three experiments demonstrated that willingness to enforce fairness is common. Community standards for actions affecting customers, tenants, and employees were studied in telephone surveys. The rules of fairness, some of which are not obvious, help explain some anomalous market phenomena. Fairness and the Assumptions of Economics Daniel Kahneman Jack Knetsch Richard Thaler 2006-08-16T18:47:24-00:00 eco fairness in http://www.citeulike.org/user/IBF/article/849771 <i>The Journal of Economic Perspectives, Vol. 14, No. 3. (2000), pp. 159-181.</i> Fairness and Retaliation: The Economics of Reciprocity Ernst Fehr Simon Gachter The Journal of Economic Perspectives, Vol. 14, No. 3. (2000), pp. 159-181. 2006-09-19T14:25:07-00:00 2000 The Journal of Economic Perspectives 14 3 159 181 fairness