Fri, 04 Jul 2008 23:47:32 BST CiteULike: Jozefs's library [3 articles] http://www.citeulike.org/user/Jozefs/order/to_read CiteULike.org en-gb Copyright © 2004-2008 citeulike.org http://www.citeulike.org/user/Jozefs/article/2365212 <i>International Congress Series, Vol. 1261 (April 2004), pp. 50-52.</i><br /><br />Burning of corpses is a well-known and widely spread funeral procedure that has been performed for a long time in many cultures. Nowadays more and more corpses are burned in cremations and buried in urns, often for practical and financial reasons. Usually cremation takes place as temperatures of over 1000 [degree sign]C for more than 70 min, destroying the corpse and only leaving severely burned teeth and some fragments of larger bones. In some scientific, criminal or civil cases even after cremation, there is the need of genetic investigations for identification or paternity testing. Here we present a systematic genetic investigation of 10 corpses that were burned in a crematory. After DNA extraction of the remains, the presence of human nuclear and mitochondrial DNA was tested by a highly sensitive Duplex PCR and quantified via real time PCR; genetic typing was done using the AmpFlSTR Identifiler kit. Genetic investigation of modern burned corpses N von Wurmb-Schwark E Simeoni A Ringleb M Oehmichen doi:10.1016/S0531-5131(03)01830-2 International Congress Series, Vol. 1261 (April 2004), pp. 50-52. 2008-02-12T08:33:31-00:00 2004 International Congress Series 1261 50 52 crematie lijken verbranding http://www.citeulike.org/user/Jozefs/article/2238389 <i>Proceedings of the National Academy of Sciences (14 January 2008), 0706929105.</i><br /><br />Despite the importance and pervasiveness of marketing, almost nothing is known about the neural mechanisms through which it affects decisions made by individuals. We propose that marketing actions, such as changes in the price of a product, can affect neural representations of experienced pleasantness. We tested this hypothesis by scanning human subjects using functional MRI while they tasted wines that, contrary to reality, they believed to be different and sold at different prices. Our results show that increasing the price of a wine increases subjective reports of flavor pleasantness as well as blood-oxygen-level-dependent activity in medial orbitofrontal cortex, an area that is widely thought to encode for experienced pleasantness during experiential tasks. The paper provides evidence for the ability of marketing actions to modulate neural correlates of experienced pleasantness and for the mechanisms through which the effect operates. 10.1073/pnas.0706929105 Marketing actions can modulate neural representations of experienced pleasantness Hilke Plassmann John O'Doherty Baba Shiv Antonio Rangel doi:10.1073/pnas.0706929105 Proceedings of the National Academy of Sciences (14 January 2008), 0706929105. 2008-01-16T09:30:58-00:00 2008 Proceedings of the National Academy of Sciences 0706929105 psychologie wijn