Thu, 21 Aug 2008 15:31:57 BST CiteULike: allancho's library [124 articles] http://www.citeulike.org/user/allancho CiteULike.org en-gb Copyright © 2004-2008 citeulike.org http://www.citeulike.org/user/allancho/article/1401495 <i>Proceedings North American Symposium on Knowledge Organization 2007 (2007)</i> http://dlist.sir.arizona.edu/1893/ David Pimentel Proceedings North American Symposium on Knowledge Organization 2007 (2007) 2007-06-20T18:03:20-00:00 2007 Proceedings North American Symposium on Knowledge Organization 2007 classification web20 web_30 http://www.citeulike.org/user/allancho/article/2649821 <i>Advances in Web Based Learning – ICWL 2007 (2008), pp. 160-173.</i><br /><br />With the advent of the Web 2.0 technologies, web-based learning is shifting to new learning community driven requirements. While the success of web-based learning (still) requires a careful selection of appropriate communication/collaboration tools, the underlying software methodology is shifting from (passive) content consumption towards (active) content creation. Even more, the professionals’ socio-cultural background influences the attitude towards the collaberatively created learning contents. Thus, successful web-based learning community hosting for professionals depends on a comprehensive cross-media support such as capabilities to share drawings, animations, pictures, digital videos, texts etc. among users. In this paper, we present the “Learning As a Service” (LAS) framework. LAS is an approach supporting web-based learning for professionals on the Web 2.0. It employs advanced multimedia technologies in order to promote a wide range of web-based learning community information systems for interdisciplinary, intercultural as well as intergenerational learning. We present a set of services on the basis of LAS showing best practices for various application scenarios. Learning as a Service: A Web-Based Learning Framework for Communities of Professionals on the Web 2.0 Marc Spaniol Ralf Klamma Yiwei Cao doi:10.1007/978-3-540-78139-4_15 Advances in Web Based Learning – ICWL 2007 (2008), pp. 160-173. 2008-04-10T15:48:47-00:00 2008 Advances in Web Based Learning – ICWL 2007 160 173 web20 http://www.citeulike.org/user/allancho/article/2748195 <i>The Semantic Web (2008), pp. 871-878.</i><br /><br />Grouping is an attractive interaction metaphor for users to create reference collections of Web resources they are interested in. Each grouping activity has a certain semantics: things which were previously unrelated are now connected with others via the group. We present the GroupMe! application which allows users to group and arrange multimedia Web resources they are interested in. GroupMe! has an easy-to-use interface for gathering and grouping of resources, and allows users to tag everything they like. The semantics of any user interaction is captured, transformed and stored as adequate RDF descriptions. As an example application of this automatically derived RDF content, we show the enhancement of search for tagged Web resources, which evaluates the grouping information to deduce additional contextual information about the resources. GroupMe! is available via http://www.groupme.org . GroupMe! - Where Semantic Web Meets Web 2.0 Fabian Abel Mischa Frank Nicola Henze Daniel Krause Daniel Plappert Patrick Siehndel doi:10.1007/978-3-540-76298-0_63 The Semantic Web (2008), pp. 871-878. 2008-05-03T13:12:08-00:00 2008 The Semantic Web 871 878 semantic_web web20 http://www.citeulike.org/user/allancho/article/2646983 <i>Scientific American, Vol. December (2007)</i> The Semantic Web in Action L Feigenbaum I Herman T Hongsermeier E Neumann Susie Stephens Scientific American, Vol. December (2007) 2008-04-09T18:26:17-00:00 2007 Scientific American December semantic_web web_30 http://www.citeulike.org/user/allancho/article/2547833 <i>First Monday, Vol. 13, No. 3.</i> History, Hype, and Hope: An Afterward David Silver First Monday, Vol. 13, No. 3. 2008-03-17T22:24:01-00:00 First Monday 13 3 web20 http://www.citeulike.org/user/allancho/article/2547826 <i>First Monday, Vol. 13, No. 3.</i> Online Social Networking as Participatory Surveillance Anders Albrechtslund First Monday, Vol. 13, No. 3. 2008-03-17T22:20:26-00:00 First Monday 13 3 web20 http://www.citeulike.org/user/allancho/article/2547820 <i>First Monday, Vol. 13, No. 3.</i> Loser Generated Content: From Participation to Exploitation Søren Petersen First Monday, Vol. 13, No. 3. 2008-03-17T22:16:45-00:00 First Monday 13 3 web20 http://www.citeulike.org/user/allancho/article/2547816 <i>First Monday, Vol. 13, No. 3.</i> Interactivity is Evil! A critical investigation of Web 2.0 Kylie Jarrett First Monday, Vol. 13, No. 3. 2008-03-17T22:15:17-00:00 First Monday 13 3 web20 http://www.citeulike.org/user/allancho/article/2547814 <i>First Monday, Vol. 13, No. 3.</i> Web 2.0: An argument against convergence Matthew Allen First Monday, Vol. 13, No. 3. 2008-03-17T22:14:02-00:00 First Monday 13 3 web20 http://www.citeulike.org/user/allancho/article/2547812 <i>First Monday, Vol. 13, No. 3.</i> Market Ideology and the Myths of Web 2.0 Trebor Scholz First Monday, Vol. 13, No. 3. 2008-03-17T22:12:38-00:00 First Monday 13 3 web20 http://www.citeulike.org/user/allancho/article/2547730 <i></i> A rose by any other name?: from AACR2 to Resource Description and Access Deirdre Kiorgaard 2008-03-17T20:51:01-00:00 rda http://www.citeulike.org/user/allancho/article/2430739 <i>New York Times (12 November 2006)</i> Entrepreneurs See a Web Guided by Common Sense John Markoff New York Times (12 November 2006) 2008-02-26T18:34:13-00:00 2006 New York Times semantic_web web_30 http://www.citeulike.org/user/allancho/article/1248589 <i>The Journal of Academic Librarianship, Vol. 33, No. 2. (March 2007), pp. 289-291.</i> The Library Catalog in a 2.0 World Karen Coyle doi:10.1016/j.acalib.2007.02.003 The Journal of Academic Librarianship, Vol. 33, No. 2. (March 2007), pp. 289-291. 2007-04-24T21:29:51-00:00 2007 The Journal of Academic Librarianship 33 2 289 291 catalogs web20 http://www.citeulike.org/user/allancho/article/2383068 <i>Proceedings North American Symposium on Knowledge Organization 2007, Vol. 1</i> Everything old is new again: Finding a place for knowledge structures in a satisficing world Grant Campbell Michael Brundin Graham Maclean Catherine Baird Proceedings North American Symposium on Knowledge Organization 2007, Vol. 1 2008-02-15T00:58:18-00:00 Proceedings North American Symposium on Knowledge Organization 2007 1 libraries library20 semantic_web http://www.citeulike.org/user/allancho/article/270719 <i>The Learning Organization: An International Journal, Vol. 12, No. 5. (May 2005), pp. 418-435.</i> Social networking on the semantic web Tim Finin Li Ding Lina Zhou Anupam Joshi doi:10.1108/09696470510611384 The Learning Organization: An International Journal, Vol. 12, No. 5. (May 2005), pp. 418-435. 2005-08-01T11:33:11-00:00 2005 The Learning Organization: An International Journal 0969-6474 12 5 418 435 Emerald Group Publishing Limited semantic_web social_networks http://www.citeulike.org/user/allancho/article/2350288 <i>British Medical Journal, Vol. 335, No. 7633. (2007), pp. 1273-1274.</i> Web 3.0 and medicine Dean Giustini British Medical Journal, Vol. 335, No. 7633. (2007), pp. 1273-1274. 2008-02-07T20:29:21-00:00 2007 British Medical Journal 335 7633 1273 1274 search web20 web_30 http://www.citeulike.org/user/allancho/article/2173940 <i>Journal of Universal Computer Science, Vol. 13, No. 4. (2007)</i> Mashups: Emerging Application Development Paradigm for a Digital Journal Narayanan Kulathuramaiyer Journal of Universal Computer Science, Vol. 13, No. 4. (2007) 2007-12-27T01:21:59-00:00 2007 Journal of Universal Computer Science 13 4 mashups web20 http://www.citeulike.org/user/allancho/article/2173770 <i>(2003), pp. 358-366.</i><br /><br />Library design and planning has undergone a significant change since the beginning of the 1990s. Library spaces and services have been reconfigured to satisfy the demands of an increasingly diverse array of customers, no longer simply the traditional academic researcher. These trends, along with flexible design elements to allow for technology upgrades, has produced a paradigm shift in our understanding of the form and function of library facilities. Moving away from the traditional "repository" conception of library as storage centers for materials, the new facilities are more complex, enhanced interactive and research environments many of whose spaces can assume a multitude of functions. This article surveys the paradigm shift, and presents new developments - especially the incorporation of a "learning café" within library facilities. Monastery to marketplace: a paradigm shift MD Boone (2003), pp. 358-366. 2007-12-26T23:09:23-00:00 2003 358 366 information-commons libraries library20 web20 http://www.citeulike.org/user/allancho/article/709603 <i>Library Management, Vol. 27, No. 4-5. (April 2006), pp. 257-268.</i> Library and information science: Skills for twenty-first century professionals Missingham Roxanne doi:10.1108/01435120610668197 Library Management, Vol. 27, No. 4-5. (April 2006), pp. 257-268. 2006-06-24T13:28:03-00:00 2006 Library Management 0143-5124 27 4-5 257 268 Emerald Group Publishing Limited information-science libraries http://www.citeulike.org/user/allancho/article/2173765 <i>Web Information Systems and Technologies (2007), pp. 3-7.</i><br /><br />“Web 2.0”is rapidly becoming a buzzword in the Web design and development communities. Despite this attention, a definition of the term and its scope are still evolving. To many observers “Web 2.0” appears to be a loose collection of recently developed concepts and technologies including Weblogs, Wikis, podcasts, Web feeds and other forms of collaborative publishing. Added to this mix are social software, Web APIs, Web standards, online Web services, AJAX, and more. There are common unifying goals in Web 2.0 which suggest that rather than being based on new technologies it instead represents a natural evolution of World Wide Web applications and services. As a result, the concepts incorporated in“Web 2.0”should be strongly considered in the development of Web Information Systems The Implications of Web 2.0 on Web Information Systems Bebo White doi:10.1007/978-3-540-74063-6_1 Web Information Systems and Technologies (2007), pp. 3-7. 2007-12-26T23:05:08-00:00 2007 Web Information Systems and Technologies 3 7 web20 http://www.citeulike.org/user/allancho/article/2173762 <i>D-Lib Magazine, Vol. 12, No. 4. (2006)</i> Coming Together around Library 2.0: A Focus for Discussion and a Call to Arms Paul Miller D-Lib Magazine, Vol. 12, No. 4. (2006) 2007-12-26T23:03:50-00:00 2006 D-Lib Magazine 12 4 library20 web20 http://www.citeulike.org/user/allancho/article/2173748 <i>Medical Journal of Australia (2007)</i> The effect of Web 2.0 on the future of medical practice and education: Darwikinian evolution or folksonomic revolution? Rick Mclean Brian Richards Janet Wardman Medical Journal of Australia (2007) 2007-12-26T22:58:10-00:00 2007 Medical Journal of Australia web20 http://www.citeulike.org/user/allancho/article/2173736 <i>(01 March 2004)</i><br /><br /><div>Written for developers and programmers, this guide acquaints users with the basic technologies and their interrelations that will be instrumental in the development of the Semantic Web. Key technology areas are covered, such as knowledge modeling (RDF, Topic Maps), agents (DAML, FIPA), and Trust and Authentication. This broad introduction takes a basic conceptual approach so that developers and programmers with a wide range of backgrounds understand the essential nature of the Semantic Web, how it works, and which technologies are being used or proposed for the Semantic Web's development. Important points are illustrated with diagrams and code fragments to help develop a familiarity with the latest Semantic Web initiatives.<br></div> Explorer's Guide to the Semantic Web Thomas Passin (01 March 2004) 2007-12-26T22:49:50-00:00 2004 Manning Publications semantic_web http://www.citeulike.org/user/allancho/article/1464301 <i>D-Lib Magazine, Vol. 13, No. 7/8. (2007)</i> Select for Success: Key Principles in Assessing Repository Models Oya Rieger D-Lib Magazine, Vol. 13, No. 7/8. (2007) 2007-07-18T07:33:18-00:00 2007 D-Lib Magazine 13 7/8 institution-repositories http://www.citeulike.org/user/allancho/article/1413170 <i>Graduate School of Education and Information Studies (2003)</i> Toward An Integrated Model of Information Seeking and Searching Marcia Bates Graduate School of Education and Information Studies (2003) 2007-06-26T10:07:35-00:00 2003 Graduate School of Education and Information Studies information-science search http://www.citeulike.org/user/allancho/article/2173397 <i>Information Research, Vol. 7, No. 4. (2002)</i> The Semantic Web, universalist ambition and some lessons from librarianship Terrence Brooks Information Research, Vol. 7, No. 4. (2002) 2007-12-26T22:01:27-00:00 2002 Information Research 7 4 classification libraries semantic_web http://www.citeulike.org/user/allancho/article/2173394 <i>pp. 87-107.</i><br /><br />While there is a lot of hype around various concepts associated with the term Web 2.0 in industry, little academic research has so far been conducted on the implications of this new approach for the domain of education. Much of what goes by the name of Web 2.0 can, in fact, be regarded as new kinds of learning technologies, and can be utilised as such. This paper explains the background of Web 2.0, investigates the implications for knowledge transfer in general, and then discusses its particular use in eLearning contexts with the help of short scenarios. The main challenge in the future will be to maintain essential Web 2.0 attributes, such as trust, openness, voluntariness and self-organisation, when applying Web 2.0 tools in institutional contexts. The Web 2.0 way of learning with technologies Herwig Rollett pp. 87-107. 2007-12-26T21:58:44-00:00 87 107 e-learning web20 http://www.citeulike.org/user/allancho/article/573394 <i>eLearn Magazine (2006)</i> E-learning 2.0 Stephe Downes eLearn Magazine (2006) 2006-04-02T15:01:54-00:00 2006 eLearn Magazine e-learning web20 http://www.citeulike.org/user/allancho/article/2173267 <i>(2007)</i> Metcalfe's Law, Web 2.0, and the Semantic Web James Hendler Jennifer Golbeck (2007) 2007-12-26T21:14:33-00:00 2007 semantic_web web20 web_30 http://www.citeulike.org/user/allancho/article/2173176 <i>New Review of Information Networking, Vol. 13, No. 1. (2007), pp. 53-64.</i> WEB 2.0 TO LIBRARY 2.0 – FROM DEBATE TO REALITY Richard Wallis doi:10.1080/13614570701571484 New Review of Information Networking, Vol. 13, No. 1. (2007), pp. 53-64. 2007-12-26T20:20:57-00:00 2007 New Review of Information Networking 13 1 53 64 Routledge libraries library20 web20 http://www.citeulike.org/user/allancho/article/2168792 <i>SLA</i> Corporate Librarian 2.0: New Core Competencies Alexander Feng SLA 2007-12-26T02:49:31-00:00 SLA libraries library20 web20 http://www.citeulike.org/user/allancho/article/2162642 <i>Serials Review, Vol. 33, No. 4. (December 2007), pp. 253-256.</i><br /><br />Discussions surrounding the concepts of Web 2.0/Library 2.0 are increasing among the library community. This column outlines key principles behind Web 2.0 and provides a brief explanation of social tools, such as blogs, RSS feeds, podcasting, and wikis. The author also provides specific uses and applications of these tools within the library environment to illustrate the Library 2.0 concept. An open framework for library communication or hyperlinked library can result if Library 2.0 philosophies are fully utilized. Web 2.0, Library 2.0, and the Hyperlinked Library Michael Stephens Maria Collins doi:10.1016/j.serrev.2007.08.002 Serials Review, Vol. 33, No. 4. (December 2007), pp. 253-256. 2007-12-23T22:24:10-00:00 2007 Serials Review 33 4 253 256 library20 http://www.citeulike.org/user/allancho/article/1410689 <i>(21 May 2007)</i><br /><br />Two of the first and most original thinkers on Library 2.0 introduce the essential concepts and offer ways to improve service to better meet the changing needs of 21st century library users. Describing a service model of constant and purposeful change, evaluation and updating of library services, and user participation, the book both outlines the theoretical underpinnings of Library 2.0 and provides practical advice on how to get there. From incorporating technology to reaching the long tail, from getting buy-in to maintaining momentum, all aspects of Library 2.0 are covered. Library 2.0: A Guide to Participatory Library Service Michael (21 May 2007) 2007-06-25T13:09:56-00:00 2007 Information Today, Inc. library20 http://www.citeulike.org/user/allancho/article/2156688 <i>Penn Humanities Forum on Word & Image (2006)</i> Made in the USA: Rewriting Images of the Asian Fetish Maggie Chang Penn Humanities Forum on Word & Image (2006) 2007-12-21T19:26:43-00:00 2006 Penn Humanities Forum on Word & Image no-tag http://www.citeulike.org/user/allancho/article/2153515 <i>Management of Engineering and Technology, Portland International Center for (2007), pp. 1005-1010.</i><br /><br />The paper hypothesizes how constructing learning management architecture based on principles of semantic web can potentially bring group learning into play and thus improve the outcomes of corporate eLearning programs. The author focuses on advantages of collaborative learning, the lack of its elements in today's asynchronous eLearning programs and ways of introducing them by exploiting some key features of semantic web. Applying Some Principles of Semantic Web to Alleviate Lack of Collaboration and Integration in eLearning Applying Some Principles of Semantic Web to Alleviate Lack of Collaboration and Integration in eLearning Timour Khamnayev Timour Khamnayev Management of Engineering and Technology, Portland International Center for (2007), pp. 1005-1010. 2007-12-21T00:49:25-00:00 2007 Management of Engineering and Technology, Portland International Center for 1005 1010 e-learning semantic_web http://www.citeulike.org/user/allancho/article/2153440 <i>Availability, Reliability and Security, 2007. ARES 2007. The Second International Conference on (2007), pp. 1235-1239.</i><br /><br />You" has been elected as person of the year by the Time Magazine, Web 2.0 is the most quoted article of Wikipedia in 2006 and e-Learning 2.0 is the buzzword of today. This article likes to point out what are the advantages and disadvantages of this hype. Is e-Learning 1.0 a thing of the past or still necessary for the learning future. The question whether Web 2.0 will change the education of tomorrow or not will be answered in a very critical way. The summary of this article pointed out that there is considerably more than using new applications and bring them together with the experiences of e-Learning 1.0. Due to the fact that the importance of e-Learning 2.0 is growing very fast it can be summarized that a lot of more research work must be done in future E-Learning 2.0 = e-Learning 1.0 + Web 2.0? E-Learning 2.0 = e-Learning 1.0 + Web 2.0? Martin Ebner Martin Ebner doi:10.1109/ARES.2007.74 Availability, Reliability and Security, 2007. ARES 2007. The Second International Conference on (2007), pp. 1235-1239. 2007-12-20T23:58:51-00:00 2007 Availability, Reliability and Security, 2007. ARES 2007. The Second International Conference on 1235 1239 web20 http://www.citeulike.org/user/allancho/article/1771889 <i>Managing Knowledge in a World of Networks (2006), pp. 350-357.</i><br /><br />The Web has acquired immense value as an active, evolving repository of knowledge. It is now entering a new era, which has been called “Web 2.0”. One of the essential elements of Web 2.0 is harnessing the collective intelligence of Web users. Large groups of people are remarkably intelligent, and are often smarter than the smartest people in them. Knowledge as collective intelligence is socially constructed from the common understandings of people. It works as a filter for selecting highly regarded information with collective annotation based on bottom-up consensus and the unifying force of Web-supported social networks. The rising interest in harnessing the collective intelligence of Web users entails changes in managing the knowledge of individual users. In this paper, we introduce a concept of knowledge management based on harnessing the collective intelligence of Web users, and explore the technical issues involved in implementing it. Towards Knowledge Management Based on Harnessing Collective Intelligence on the Web Koji Zettsu Yasushi Kiyoki doi:10.1007/11891451_31 Managing Knowledge in a World of Networks (2006), pp. 350-357. 2007-10-16T01:52:57-00:00 2006 Managing Knowledge in a World of Networks 350 357 knowledge_management http://www.citeulike.org/user/allancho/article/2152971 <i></i> Google Scholar, Windows Live Academic Search and Beyond: A Study of New Tools and Changing Habits in ARL Libraries Josiah Drewry 2007-12-20T20:33:38-00:00 google information_retrieval search http://www.citeulike.org/user/allancho/article/1657346 <i>Business Strategy Review, Vol. 18, No. 3. (2007), pp. 11-17.</i> Zopa: Web 2.0 meets retail banking Kupp Martin Anderson Jamie doi:10.1111/j.1467-8616.2007.00478.x Business Strategy Review, Vol. 18, No. 3. (2007), pp. 11-17. 2007-09-14T15:17:09-00:00 2007 Business Strategy Review 0955-6419 18 3 11 17 Blackwell Publishing web20 http://www.citeulike.org/user/allancho/article/2152928 <i>Technische Universiteit Eindhoven (2006)</i> Web 2.0: Next Big Thing or Next Big Internet Bubble David Best Technische Universiteit Eindhoven (2006) 2007-12-20T20:15:57-00:00 2006 Technische Universiteit Eindhoven web20 http://www.citeulike.org/user/allancho/article/176833 <i>Management Decision, Vol. 43, No. 3. (March 2005), pp. 450-460.</i> A historical view of Douglas McGregor's Theory Y Charles Carson doi:10.1108/00251740510589814 Management Decision, Vol. 43, No. 3. (March 2005), pp. 450-460. 2005-05-02T21:21:09-00:00 2005 Management Decision 0025-1747 43 3 450 460 Emerald Group Publishing Limited management_theory http://www.citeulike.org/user/allancho/article/2152639 <i>(2001), pp. 880-889.</i><br /><br />Early last century, for industrially-developing economies, Fayol offered 14 principles of management aimed to help managers ascertain what to do to manage more effectively. Currently, service-based and high-tech industries are becoming dominant in some economies, such as the United States. Many organizations in these industries interpret the principles quite differently from the way they were interpreted in Fayol's time. The differences and the cultural challenges managers face in implementing this new framework are presented. Fayols 14 principles of management then and now:a framework for managing todays organizations effectively CA Rodrigues (2001), pp. 880-889. 2007-12-20T18:18:57-00:00 2001 880 889 management_theory http://www.citeulike.org/user/allancho/article/137283 <i>Qualitative Sociology, Vol. 28, No. 1. (March 2005), pp. 67-91.</i> Consuming Orientalism: Images of Asian/American Women in Multicultural Advertising Kim Minjeong Chung Angie doi:10.1007/s11133-005-2631-1 Qualitative Sociology, Vol. 28, No. 1. (March 2005), pp. 67-91. 2005-03-23T11:28:52-00:00 2005 Qualitative Sociology 0162-0436 28 1 67 91 Kluwer Academic Publishers asian_american_studies orientalism http://www.citeulike.org/user/allancho/article/2150290 <i>(01 August 2005)</i> In Defense of Asian American Studies: The Politics of Teaching and Program Building (Asian American Experience) Sucheng Chan (01 August 2005) 2007-12-20T07:26:22-00:00 2005 University of Illinois Press asian_american_studies http://www.citeulike.org/user/allancho/article/2149080 <i>Web Workshop</i> Google's PageRank Explained and how to make the most of it Phil Craven Web Workshop 2007-12-20T00:17:19-00:00 Web Workshop search http://www.citeulike.org/user/allancho/article/2149072 <i>(2002)</i> TOWARD AN INTEGRATED MODEL OF INFORMATION SEEKING AND SEARCHING Marcia Bates (2002) 2007-12-20T00:13:50-00:00 2002 information_retrieval http://www.citeulike.org/user/allancho/article/300569 <i>(1989)</i> THE DESIGN OF BROWSING AND BERRYPICKING TECHNIQUES FOR THE ONLINE SEARCH INTERFACE Marcia Bates (1989) 2005-08-23T01:59:58-00:00 1989 information_retrieval search http://www.citeulike.org/user/allancho/article/1224473 <i>Technology from Harrod's Creek</i> Vivisimo: Clustering Delivers Information Overlook Stephen Arnold Technology from Harrod's Creek 2007-04-13T18:15:56-00:00 Technology from Harrod's Creek information_retrieval search http://www.citeulike.org/user/allancho/article/2149057 <i>First Monday, Vol. 7</i> After the Dot-Bomb: Getting Web Information Retrieval Right This Time Marcia Bates First Monday, Vol. 7 2007-12-20T00:07:51-00:00 First Monday 7 information_retrieval search http://www.citeulike.org/user/allancho/article/2149034 <i>(2004), pp. 84-94.</i><br /><br />This paper proposes a cognitive approach of integrating marketing and intelligence views into a new "dual-perspective" SWOT framework. The new dimensions of SWOT are proposed to address the logical inconsistencies faced by marketing managers synthesizing SWOT components. By representing SWOT as the focus of practitioners' cognition, researchers and consultants can capture the variability in managerial core logic employed to integrate a coherent strategic situation from a dual intelligence-and-planning perspective. Directions are outlined for this new avenue of marketing research. Dual-perspective SWOT: a synthesis of marketing intelligence and planning MM Novicevic (2004), pp. 84-94. 2007-12-19T23:57:21-00:00 2004 84 94 libraries marketing