Thu, 21 Aug 2008 09:42:47 BST CiteULike: klouie's Mcclelland http://www.citeulike.org/user/klouie/author/Mcclelland CiteULike.org en-gb Copyright © 2004-2008 citeulike.org http://www.citeulike.org/user/klouie/article/1624408 <i>Marketing Theory, Vol. 7, No. 1. (1 March 2007), pp. 13-26.</i><br /><br />In the age of the Internet and easy access to almost infinite information, the problem of information overload among consumers is bound to become of great importance to marketers. By means of simulations we show that this tyranny of choice' is avoidable. Consumers can neglect most product information and yet make good choices, so long as either there is no conflict among the product attributes or the attributes are unequally important. In these conditions, only one attribute is enough to select a good option - one within ten percent of the highest value possible. We conclude with marketing implications of these findings. 10.1177/1470593107073842 Escaping the tyranny of choice: when fewer attributes make choice easier Barbara Fasolo Gary Mcclelland Peter Todd doi:10.1177/1470593107073842 Marketing Theory, Vol. 7, No. 1. (1 March 2007), pp. 13-26. 2007-09-05T15:10:50-00:00 2007 Marketing Theory 7 1 13 26 choicebehavior economics neuroeconomics paradox_of_choice http://www.citeulike.org/user/klouie/article/881957 <i>Vol. 1 (1986), pp. 365-422.</i> An introduction to linear algebra in parallel distributed processing M Jordan Vol. 1 (1986), pp. 365-422. 2006-10-02T17:03:03-00:00 1986 1 365 422 MIT Press computationalmodel linear_algebra pdp