Thu, 21 Aug 2008 00:47:45 BST CiteULike: mpromber's library [139 articles] http://www.citeulike.org/user/mpromber/article/1446472 CiteULike.org en-gb Copyright © 2004-2008 citeulike.org http://www.citeulike.org/user/mpromber/article/1446472 <i>Organizational Behavior and Human Decision Processes, Vol. 84, No. 2. (March 2001), pp. 177-197.</i><br /><br />In five studies, we measured the extent to which subjects weight moral product attributes in different response modes. We found that nonprice judgments such as likelihood of purchase ratings were more reflective of expressed moral attitudes than were pricing responses, and that holistic price evaluations were especially unlikely to reflect moral considerations. Post-task ratings confirmed the preference results, as did an experiment controlling for the influence of task goals. Our results have implications for compatibility theories of preference elicitation, the predictability of respondent ratings of attribute unacceptability, and the measurement of utilities for morally charged attributes. Response Mode Effects and Moral Values Julie Irwin Jonathan Baron Organizational Behavior and Human Decision Processes, Vol. 84, No. 2. (March 2001), pp. 177-197. 2007-07-10T12:23:13-00:00 2001 Organizational Behavior and Human Decision Processes 84 2 177 197 decision-making decisions economics methods moral-values preference-elicitation wtp