Tag advertising [100 articles] Export

Recent papers classified by the tag advertising.

	Adaptive User Profiles in Pervasive Advertising Environments [My Copy] Ambient Intelligence (2009), pp. 276-286. by Florian Alt, Moritz Balz, Stefanie Kristes, et al.Alireza Shirazi, Julian Mennenöh, Albrecht Schmidt, Hendrik Schröder, Michael Goedicke posted to user_profiles shopping advertising adaptive_user adaptive by mboehmer on 2009-11-21 09:46:45 as
	What Is Advertising? [My Copy] Advertising & Society Review, Vol. 6, No. 3. (2005) by William M. O'Barr posted to itech860 advertising by ianpollock on 2009-11-13 20:24:08 as
	Advertising as multilingual communication [My Copy] (2005) by Helen Kelly-Holmes posted to multilingualism advertising by Philonski on 2009-11-12 17:40:01 as
	The F Word: The Use of Fear in Advertising to Mothers [My Copy] Advertising & Society Review, Vol. 7, No. 4. (2006) by Andrea Prothero posted to media advertising by sarowe on 2009-11-08 18:12:34 as
	Spirituality in Advertising: A New Theoretical Approach [My Copy] Journal of Media and Religion, Vol. 8, No. 1. (2009), pp. 1-23. by Galit Marmor-Lavie, Patricia A. Stout, Wei-Na Lee posted to spiritualtiry advertising by onlyying on 2009-11-04 03:54:56 as along with 1 person paulteusner
	Does advertising create sustained firm value? The capitalization of brand intangible [My Copy] Journal of the Academy of Marketing Science, Vol. 37, No. 2. (1 June 2009), pp. 130-143. by Fang Wang, Xiao-Ping Zhang, Ming Ouyang posted to brand_personality advertising by alimuro on 2009-10-24 15:27:40 as
	A meta-analysis of humor in advertising [My Copy] Journal of the Academy of Marketing Science, Vol. 37, No. 2. (1 June 2009), pp. 191-203. by Martin Eisend posted to zeynep50 advertising by alimuro on 2009-10-24 14:58:36 as
	"From Baby's First Bath": Kaō Soap and Modern Japanese Commercial Design [My Copy] The Art Bulletin, Vol. 86, No. 3. (2004), pp. 573-598. by Gennifer Weisenfeld posted to women water subjects subjectivity style state society soap practice nationalism national_identity motherhood molding modernist_aesthetics modernist modernism modern mobilization masses living_in_japan japanese japan identity hygiene health gender domesticity domestic_hygiene design deployment democratization consumerism conceptualization commerce cleanliness clean brands brand_name_products bathing bath babies aesthetics advertising advertisers 1930s 1920s 1910s 1900s 1890s by jannon on 2009-10-01 22:40:37 as
	Online expansion of rare queries for sponsored search [My Copy] In WWW '09: Proceedings of the 18th international conference on World wide web (2009), pp. 511-520. by Andrei Broder, Peter Ciccolo, Evgeniy Gabrilovich, et al.Vanja Josifovski, Donald Metzler, Lance Riedel, Jeffrey Yuan posted to yahoo advertising by bemike to the group CIIR on 2009-09-25 20:38:42 as along with 2 people nliu82 ChaTo
	Bipolar Expeditions: Mania and Depression in American Culture [My Copy] (09 July 2007) by Emily Martin posted to supportgroups psychiatry medicine ethnography bipolar advertising by marcela on 2009-09-21 05:17:12 as
	Advertising keyword generation using active learning [My Copy] In WWW '09: Proceedings of the 18th international conference on World wide web (2009), pp. 1095-1096. by Hao Wu, Guang Qiu, Xiaofei He, et al.Yuan Shi, Mingcheng Qu, Jing Shen, Jiajun Bu, Chun Chen posted to keyword advertising active-learning by Mohan-S on 2009-09-05 00:20:45 as
	A Data Structure for Sponsored Search [My Copy] In ICDE '09: Proceedings of the 2009 IEEE International Conference on Data Engineering (2009), pp. 90-101. by Arnd C. König, Kenneth Church, Martin Markov posted to advertising by bemike to the group CIIR on 2009-08-20 21:56:45 as
	Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising [My Copy] International Journal of Human-Computer Interaction, Vol. 25, No. 6. (2009), pp. 479-505. by Qin Gao, Pei-Luen P. Rau, Gavriel Salvendy posted to advertising mobile_advertising by mboehmer on 2009-08-06 21:47:03 as
	A relevance model based filter for improving ad quality [My Copy] In SIGIR '09: Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval (2009), pp. 762-763. by Hema Raghavan, Dustin Hillard posted to advertising yahoo by bemike to the group CIIR on 2009-08-03 08:04:46 as
	By how much would limiting TV food advertising reduce childhood obesity? [My Copy] Eur J Public Health, Vol. 19, No. 4. (1 August 2009), pp. 365-369. by J. Lennert Veerman, Eduard F. Van Beeck, Jan J. Barendregt, Johan P. Mackenbach posted to advertising children macro-pico obesity prevention by jago to the group Integrative Expertise for Global Health on 2009-07-20 19:51:33 as along with 3 people pfries09 ugarteia booker
	Catching the drift: learning broad matches from clickthrough data [My Copy] In KDD '09: Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining (2009), pp. 1165-1174. by Sonal Gupta, Mikhail Bilenko, Matthew Richardson posted to advertising queries by ChaTo on 2009-07-03 09:27:29 as
	Mobile advertising in the eyes of retailers and consumers - empirical evidence from a real-life experiment [My Copy] Mobile Business, 2006. ICMB '06. International Conference on In ICMB '06: Proceedings of the International Conference on Mobile Business (12 March 2007), pp. 37-37. by Hanna Komulainen, Annu Ristola, Johanna Still posted to advertising mobile_advertising pervasive_advertising by mboehmer on 2009-06-28 17:51:21 as along with 2 people wozn Karatas
	Comparison of Different Approaches for Mobile Advertising [My Copy] Mobile Commerce and Services, 2005. WMCS '05. The Second IEEE International Workshop on In WMCS '05: Proceedings of the Second IEEE International Workshop on Mobile Commerce and Services (30 January 2006), pp. 174-182. by R. Bulander, M. Decker, G. Schiefer, B. Kolmel posted to advertising mobile_advertising by mboehmer on 2009-05-28 13:03:50 as along with 1 person wozn
	Turning negative into positive: public health mass media campaigns and negative advertising [My Copy] Health Educ. Res., Vol. 24, No. 3. (1 June 2009), pp. 483-495. by D. E. Apollonio, R. E. Malone posted to advertising smoking by brunofed on 2009-05-18 11:42:03 as
	Inferring Preference Correlations from Social Networks [My Copy] Electronic Commerce Research and Applications (22 April 2009) by Tad Hogg posted to advertising clustering social-networks by tnhh on 2009-04-30 11:11:53 as
	Classifying search queries using the Web as a source of knowledge [My Copy] ACM Trans. Web, Vol. 3, No. 2. (2009), pp. 1-28. by Evgeniy Gabrilovich, Andrei Broder, Marcus Fontoura, et al.Amruta Joshi, Vanja Josifovski, Lance Riedel, Tong Zhang posted to advertising classification queries by ChaTo on 2009-04-28 16:07:46 as
	A search-based method for forecasting ad impression in contextual advertising [My Copy] In WWW '09: Proceedings of the 18th international conference on World wide web (2009), pp. 491-500. by Xuerui Wang, Andrei Broder, Marcus Fontoura, Vanja Josifovski posted to advertising clicks by ChaTo on 2009-04-24 15:56:58 as along with 1 person nliu82
	Competitive analysis from click-through log [My Copy] In WWW '09: Proceedings of the 18th international conference on World wide web (2009), pp. 1051-1052. by Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Chen posted to advertising clicks by ChaTo on 2009-04-24 09:55:38 as
	Pervasive symbiotic advertising [My Copy] In HotMobile '08: Proceedings of the 9th workshop on Mobile computing systems and applications (2008), pp. 80-85. by C. Narayanaswami, D. Coffman, M. C. Lee, et al.Y. S. Moon, J. H. Han, H. K. Jang, S. Mcfaddin, Y. S. Paik, J. H. Kim, Lee, J. W. Park, D. Soroker posted to advertising mobile_computing pervasive pervasive_advertising by mboehmer on 2009-04-21 10:25:32 as along with 1 person Growlingfish
	Cigarette Advertisements in Magazines: Evidence for a Differential Focus on Women's and Youth Magazines [My Copy] Health Educ Behav, Vol. 15, No. 2. (1 January 1988), pp. 225-233. by Cheryl L. Albright, David G. Altman, Michael D. Slater, Nathan Maccoby posted to adolescents advertising gender magazines youth by jka on 2009-03-20 02:34:33 as
	Dilemmas of Desire: Representations of Adolescent Sexuality in Two Teen Magazines [My Copy] Youth Society, Vol. 29, No. 3. (1 March 1998), pp. 369-389. by Meenakshi G. I. G. I. Durham posted to advertising gender magazines teen by jka on 2009-03-20 02:23:47 as
	Advertising of antihypertensive medicines and prescription sales in Australia [My Copy] Internal Medicine Journal, Vol. 9999, No. 999A. (2009) by Agnes Vitry, Yi H. Lai posted to advertising hypertension pharma by timsenior on 2009-02-18 05:09:52 as
	An Exploration into Activity-Informed Physical Advertising Using PEST [My Copy] Pervasive Computing In Pervasive Computing (13-16 May 2007), pp. 73-90. by Matthias Sala, Kurt Partridge, Linda Jacobson, James Begole posted to advertising targeted by derekhh on 2009-02-15 10:55:56 as
	Characteristics and influences of multinational subsidiary entrepreneurial culture: The case of the advertising sector [My Copy] International Business Review, Vol. 16, No. 5. (October 2007), pp. 549-572. by D. Boojihawon, P. Dimitratos, S. Young posted to advertising case characteristics culture entrepreneurial influences multinational sector subsidiary by derchao on 2009-02-14 17:25:26 as
	A semantic approach to contextual advertising [My Copy] In SIGIR '07: Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval (2007), pp. 559-566. by Andrei Broder, Marcus Fontoura, Vanja Josifovski, Lance Riedel posted to advertising yahoo by bemike on 2009-02-14 16:19:59 as along with 4 people nliu82 bangb agulli sboisen
	Just-in-time contextual advertising [My Copy] In CIKM '07: Proceedings of the sixteenth ACM conference on Conference on information and knowledge management (2007), pp. 331-340. by Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel posted to advertising yahoo by bemike on 2009-02-14 16:19:01 as
	Search advertising using web relevance feedback [My Copy] In CIKM '08: Proceeding of the 17th ACM conference on Information and knowledge management (2008), pp. 1013-1022. by Andrei Z. Broder, Peter Ciccolo, Marcus Fontoura, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel posted to advertising yahoo by bemike on 2009-02-14 16:17:26 as along with 1 person nliu82
	Optimizing relevance and revenue in ad search: a query substitution approach [My Copy] In SIGIR '08: Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval (2008), pp. 403-410. by Filip Radlinski, Andrei Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel posted to advertising yahoo by bemike on 2009-02-14 16:15:46 as along with 1 person agulli
	Click Fraud Resistant Methods for Learning Click-Through Rates [My Copy] Internet and Network Economics (2005), pp. 34-45. by Nicole Immorlica, Kamal Jain, Mohammad Mahdian, Kunal Talwar posted to advertising clicks by ChaTo on 2008-12-24 10:46:03 as
	Sensitive webpage classification for content advertising [My Copy] In ADKDD '07: Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising (2007), pp. 28-33. by Xin Jin, Ying Li, Teresa Mah, Jie Tong posted to advertising by bemike on 2008-12-18 17:37:35 as
	To swing or not to swing: learning when (not) to advertise [My Copy] In CIKM '08: Proceeding of the 17th ACM conference on Information and knowledge management (2008), pp. 1003-1012. by Andrei Broder, Massimiliano Ciaramita, Marcus Fontoura, et al.Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler, Vanessa Murdock, Vassilis Plachouras posted to advertising query-performance yahoo by bemike on 2008-12-18 16:21:20 as along with 1 person nliu82
	The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising [My Copy] (03 July 2008) by Eric Du Plessis posted to advertising experiment marketing questionnaire study by martint on 2008-12-04 12:20:17 as
	Doing business on the Internet: advertising [My Copy] Business Information Review, Vol. 13, No. 1. (1 March 1996), pp. 33-38. by Tradewinds H. University posted to advertising business doing internet on the by jxyxyxxz on 2008-11-10 12:46:34 as
	The Dimensions of Negative Messages [My Copy] American Politics Research, Vol. 36, No. 5. (1 September 2008), pp. 694-723. by Kim L. Fridkin, Patrick J. Kenney posted to advertising negative by br1ttc10 on 2008-11-04 19:46:23 as
	Interpretability and social power, or, why postmodern advertising works [My Copy] Media Culture Society, Vol. 27, No. 5. (1 September 2005), pp. 697-718. by Martin Morris posted to advertising by sanvinona on 2008-10-30 19:57:16 as
	Advertising citizenship: an essay on the performative power of consumer culture [My Copy] Media Culture Society, Vol. 20, No. 2. (1 April 1998), pp. 235-249. by Irene C. Meijer posted to advertising by sanvinona on 2008-10-30 19:56:06 as along with 1 person mdemoya
	Factors Affecting Online Advertising Recall: A Study of Students [My Copy] Journal of Advertising Research, Vol. 43, No. 03. (2003), pp. 252-267. by Peter J. Danaher, Guy W. Mullarkey posted to advertising by advertising on 2008-10-06 11:02:40 as along with 1 person vhantex
	Factors influencing clicking of banner ads on the WWW. [My Copy] Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society, Vol. 6, No. 2. (April 2003), pp. 201-215. by C. H. Cho posted to banner advertising by advertising on 2008-10-06 10:34:12 as
	Externalities in online advertising [My Copy] In WWW '08: Proceeding of the 17th international conference on World Wide Web (2008), pp. 161-168. by Arpita Ghosh, Mohammad Mahdian posted to advertising game-theory by mpotamias on 2008-10-02 22:31:01 as
	Analyzing search engine advertising: firm behavior and cross-selling in electronic markets [My Copy] In WWW '08: Proceeding of the 17th international conference on World Wide Web (2008), pp. 219-226. by Anindya Ghose, Sha Yang posted to advertising bid overbidding price by agulli on 2008-09-29 08:08:07 as along with 1 person dreamedge
	Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets [My Copy] The American Economic Review, Vol. 91, No. 3. (2001), pp. 454-474. by Michael R. Baye, John Morgan posted to advertising competition io market network_externality oligopoly paper_02_search_engine_competition prices product_differentiation search_engines two_sided by Ubiquitousuk on 2008-09-09 16:44:15 as
	Knowledge-sharing and influence in online social networks via viral marketing [My Copy] Communications of the ACM, Vol. 46, No. 12. (December 2003), pp. 300-307. by Mani R. Subramani, Balaji Rajagopalan posted to advertising mobile-applications social-networks by tnhh on 2008-07-22 12:36:21 as along with 2 people Karatas rrbarb
	Using the wisdom of the crowds for keyword generation [My Copy] In WWW '08: Proceeding of the 17th international conference on World Wide Web (2008), pp. 61-70. by Ariel Fuxman, Panayiotis Tsaparas, Kannan Achan, Rakesh Agrawal posted to advertising queries by ChaTo on 2008-07-10 11:02:27 as along with 5 people dijewu chintown mj23 ctl rrbarb
	Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms [My Copy] INFORMS J. on Computing, Vol. 19, No. 1. (January 2007), pp. 137-148. by Juan Feng, Hemant K. Bhargava, David M. Pennock posted to advertising auctions internet_auctions paper_02_search_engine_competition search_engines by Ubiquitousuk on 2008-07-07 16:38:15 as
	Position auctions [My Copy] International Journal of Industrial Organization, Vol. 25, No. 6. (December 2007), pp. 1163-1178. by Hal R. Varian posted to advertising auctions internet_auctions paper_02_search_engine_competition search_engines by Ubiquitousuk on 2008-07-04 11:57:37 as along with 1 person forrest_yang

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