Tag b2b [23 articles] Export

Recent papers classified by the tag b2b.

	Service-based business concepts: A typology for business-to-business markets [My Copy] European Management Journal, Vol. 27, No. 6. (12 June 2009), pp. 442-455. by Gunter Lay, Marcus Schroeter, Sabine Biege posted to typology service-based markets concepts business-to-business business b2b by derchao on 2009-10-26 11:31:24 as along with 1 person seisonseis
	Business-To-Business Electronic Commerce: The New Economy's Challenge to Traditional American Business Values [My Copy] Management Communication Quarterly, Vol. 14, No. 4. (1 May 2001), pp. 644-652. by Ann M. Mayer-Guell posted to b2b business ecommerce by bleong on 2009-04-01 00:25:08 as
	Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe [My Copy] Electronic Markets, Vol. 12, No. 2. (2002), pp. 100-111. by Markus Lenz, Hans-Dieter Zimmermann, Mark Heitmann posted to b2b electronic_marketplace partnership strategy by hdz to the group electronic_markets on 2008-10-23 20:36:27 as
	Management of perceived e-business risks in food-supply networks: e-trust as prerequisite for supply-chain system innovation [My Copy] Agribusiness: An International Journal, Vol. 24, No. 3. (2008), pp. 355-368. by Melanie Fritz, Maurizio Canavari posted to b2b e-commerce trust by dov0101 on 2008-07-27 15:09:36 as
	Multi-channel strategy in business-to-business markets: Prospects and problems [My Copy] Industrial Marketing Management In Multi-Channel Strategy in B2B Markets, Vol. 36, No. 1. (January 2007), pp. 4-9. by Bert Rosenbloom posted to b2b channels multichannel strategy by jabastias on 2008-05-23 00:34:53 as along with 1 person votis
	Essential Software Architecture [My Copy] (02 June 2006) by Ian Gorton posted to b2b eai integration by wozn on 2008-05-14 09:48:24 as along with 4 people and 1 group deslocator pawelt buchgeher germoglio Software-Architecture
	Software-Architekturen für das E-Business: Enterprise-Application-Integration mit verteilten Systemen (eXamen.press) [My Copy] (01 March 2006) by Sebastian Herden, Jorge M. Gómez, Claus Rautenstrauch, André Zwanziger posted to b2b eai integration by wozn on 2008-05-14 09:36:35 as
	B2B Application Integration: e-Business-Enable Your Enterprise (Addison-Wesley Information Technology Series) [My Copy] (15 December 2000) by David S. Linthicum posted to b2b integration by wozn on 2008-05-14 07:25:37 as
	The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective [My Copy] Industrial Marketing Management In Project Marketing and the Marketing of Solutions, Vol. 36, No. 2. (February 2007), pp. 230-240. by Anca E. Cretu, Roderick J. Brodie posted to b2b branding empirisch image kaufentscheidungsprozess kundenzufriedenheit marken markenfunktion markenkernwerte markenpolitik markenrelevanz markentreue reputation national industriegueter markenfuehrung by Skywalker303 on 2008-03-18 22:32:35 as
	Successful branding of a commodity product: The case of RAEX LASER steel [My Copy] Industrial Marketing Management, Vol. 33, No. 4. (May 2004), pp. 345-354. by Daniel H. Mcquiston posted to b2b branding konzeptioneller markenfunktion markenpolitik markenrelevanz praxisorientiert national industriegueter markenfuehrung by Skywalker303 on 2008-03-18 22:15:54 as
	Industrial global brand leadership: A capabilities view [My Copy] Industrial Marketing Management, Vol. 36, No. 8. (November 2007), pp. 1082-1093. by Michael Beverland, Julie Napoli, Adam Lindgreen posted to ansatz b2b b2c bezugsrahmen branding empirisch international kaufentscheidungsprozess konzeptioneller markenfunktion markenkernwerte markenpolitik praxisorientiert strategie theorie vergleich literaturuebersicht industriegueter markenfuehrung by Skywalker303 on 2008-03-18 15:34:37 as
	High-tech industry marketing: The elements of a sophisticated global strategy [My Copy] Industrial Marketing Management, Vol. 26, No. 1. (January 1997), pp. 1-13. by Warnock Davies, Kathleen E. Brush posted to b2b einflussfaktoren high-tech international marketing-mix marktinginstrumente strategie industriegueter by Skywalker303 on 2008-03-18 14:56:58 as
	Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson [My Copy] Journal of Marketing Management, Vol. 23, No. 1-2. (February 2007), pp. 123-135. by J. Lynch, L. de Chernatony posted to b2b b2c kommunikation markenkernwerte persoenlicher_verkauf vergleich vertrieb literaturuebersicht by Skywalker303 on 2008-03-18 14:52:47 as
	Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R [My Copy] Industrial Marketing Management, Vol. 34, No. 1. (January 2005), pp. 97-107. by Rebekah Bennett, Charmine E. Hartel, Janet R. Mccoll-Kennedy posted to b2b bezugsrahmen branding einstellung empirisch erfahrung konzeptioneller kundenzufriedenheit markenpolitik markenrelevanz markentreue risikotheorie industriegueter markenfuehrung by Skywalker303 on 2008-03-18 14:48:47 as
	Communication in international business-to-business marketing channels: Does culture matter? [My Copy] Industrial Marketing Management, Vol. 32, No. 4. (May 2003), pp. 309-315. by Bert Rosenbloom, Trina Larsen posted to b2b empirisch international kommunikation kultur industriegueter by Skywalker303 on 2008-03-18 14:36:50 as
	Markenorientierung mittelständischer B-to-B-Unternehmen [My Copy] Management kleiner und mittlerer Unternehmen (2008), pp. 459-473. by Carsten Baumgarth posted to ansatz b2b bezugsrahmen marken markenfunktion markenpolitik markenrelevanz ressourcenorientierter industriegueter markenfuehrung by Skywalker303 on 2008-03-18 14:27:23 as
	Business-to-Business-Markenforschung [My Copy] Werbe- und Markenforschung (2006), pp. 135-167. by Carsten Baumgarth, Salima Douven posted to b2b branding international marken markenforschung markenrelevanz literaturuebersicht industriegueter by Skywalker303 on 2008-03-18 14:24:17 as
	A Roadmap for Branding Industrial Markets [My Copy] Social Science Research Network Working Paper Series (February 2004) by Kevin L. A. N. E. Keller, Frederick Webster, Tuck posted to b2b markenfunktion markenpolitik markenrelevanz by Skywalker303 on 2008-03-18 14:11:59 as
	An exploration of branding in industrial markets [My Copy] Industrial Marketing Management, Vol. 26, No. 5. (September 1997), pp. 433-446. by Susan M. Mudambi, Peter Doyle, Veronica Wong posted to b2b bezugsrahmen konzeptioneller marken markenpolitik pinwheel literaturuebersicht markenfuehrung national by Skywalker303 on 2008-03-18 14:04:57 as
	A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies--South Korea and Taiwan [My Copy] Industrial Marketing Management, Vol. 34, No. 5. (July 2005), pp. 504-514. by Julian M. Cheng, Charles Blankson, Paul C. Wu, Somy S. Chen posted to b2b branding international strategie literaturuebersicht markenfuehrung industriegueter by Skywalker303 on 2008-03-18 13:58:50 as
	Adopters and non-adopters of business-to-business electronic commerce in Singapore [My Copy] Information & Management, Vol. 42, No. 1. (December 2004), pp. 89-102. by Thompson S. Teo, C. Ranganathan posted to adoption b2b ios by hr_punio on 2006-12-14 09:13:26 as along with 1 person almajeeni
	Ontologies: : A Silver Bullet for Knowledge Management and Electronic Commerce [My Copy] (05 December 2003) by Dieter Fensel posted to b2b ontology semanticweb by jahrynx on 2006-03-17 13:48:24 as along with 3 people kurtuwestoll pcchang85 jschellhase
	Improving self-interpretation of XML-based business documents by introducing derived elements [My Copy] Electronic Commerce Research and Applications, Vol. 4, No. 3. ( 2005), pp. 264-282. by Oscar Diaz, Felipe I. Anfurrutia posted to applications b2b business data derived documents xml-schema by jipibanf to the group onekin on 2005-09-17 16:07:04 as

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industriegueter	10
markenfuehrung	8
markenpolitik	8
branding	7
markenrelevanz	7
literaturuebersicht	6
markenfunktion	6
international	5
marken	5
bezugsrahmen	4
business	4
empirisch	4
konzeptioneller	4
national	4
strategy	4
electronic_marketplace	3
integration	3
markenkernwerte	3
partnership	3
strategie	3
ansatz	2
applications	2
b2c	2
data	2
derived	2
documents	2
eai	2
kaufentscheidungsprozess	2
kommunikation	2
kundenzufriedenheit	2
markentreue	2
praxisorientiert	2
vergleich	2
xml-schema	2
adoption	1
business-to-business	1
channels	1
concepts	1
e-commerce	1
ecommerce	1
einflussfaktoren	1
einstellung	1
erfahrung	1
high-tech	1
image	1
ios	1
kultur	1
markenforschung	1
marketing-mix	1
markets	1
marktinginstrumente	1
multichannel	1
ontology	1
persoenlicher_verkauf	1
pinwheel	1
reputation	1
ressourcenorientierter	1
risikotheorie	1
semanticweb	1
service-based	1
theorie	1
trust	1
typology	1
vertrieb	1

Tag b2b [23 articles] Export

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