Tag brand [23 articles] Export

Recent papers classified by the tag brand.

	Knowledge management: does capture impede creation? [My Copy] Ind Corp Change, Vol. 18, No. 4. (1 August 2009), pp. 701-727. by Paul H. Jensen, Elizabeth Webster posted to australia brand knowledge-capture micro patent strategy by jago to the group Patent_Reform on 2009-07-14 08:52:49 as along with 2 people rrbarb derchao
	A brand is forever! A framework for revitalizing declining and dead brands [My Copy] Business Horizons (24 April 2009) by Sunil Thomas, Chiranjeev Kohli posted to brand brands dead declining forever framework revitalizing by derchao on 2009-06-10 09:40:48 as
	Getting to global: An evolutionary perspective of brand expansion in international markets [My Copy] Journal of International Business Studies, Vol. 40, No. 4., pp. 539-558. by Janell D. Townsend, Sengun Yeniyurt, Mehmet Berk B. Talay posted to brand evolutionary expansion global international markets perspective by derchao on 2009-05-31 07:23:05 as
	Periodization in Marketing History [My Copy] Journal of Macromarketing, Vol. 25, No. 1. (1 June 2005), pp. 32-41. by Stanley C. Hollander, Kathleen M. Rassuli, Brian D. G. Jones, Laura F. Dix posted to brand names by ggaryrichardson on 2009-04-24 15:01:51 as along with 1 person nizgoraev
	Taiwanese-owned Footwear Factories in China: Organizational Capability and Brand Partnership [My Copy] China Information, Vol. 23, No. 1. (1 March 2009), pp. 71-102. by Ren-Jye Liu, Man-Li Lin posted to brand capability china factories footwear organizational partnership taiwanese-owned by derchao on 2009-03-29 18:04:02 as
	How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension [My Copy] Business Horizons, Vol. 52, No. 2. (March 2009), pp. 187-197. by M. Reddy, N. Terblanche, L. Pitt, M. Parent posted to avoiding brand brands extension how luxury pitfalls travel by derchao on 2009-03-13 10:08:12 as
	International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics) [My Copy] (11 April 2008) by Sandra Bell posted to brand management by juanfran001 on 2009-02-18 14:12:11 as
	From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands [My Copy] (01 March 2006) by Leslie de Chernatony posted to brand company by juanfran001 on 2009-02-18 09:57:35 as
	Camera brand congruence in the Flickr social graph [My Copy] In WSDM '09: Proceedings of the Second ACM International Conference on Web Search and Data Mining (2009), pp. 252-261. by Adish Singla, Ingmar Weber posted to brand camera flickr wsdm by haewoon on 2009-02-17 05:42:45 as along with 1 person xlx
	The Quest for Brand Value [My Copy] Social Science Research Network Working Paper Series (04 February 2009) by Luiz G. Cardoso, Mauro M. Laruccia posted to brand value by maurolaruccia on 2009-02-05 18:06:57 as
	To Brand or Not to Brand? A Theoretical and Empirical Question [My Copy] The Journal of Business, Vol. 58, No. 3. (1985), pp. 279-293. by David E. M. Sappington, Birger Wernerfelt posted to and brand empirical question theoretical by derchao on 2008-12-09 04:33:57 as
	Sponsorship-fuelled success in the Danish energy sector [My Copy] The Journal of Brand Management, Vol. 16, No. 1-2. (30 August 2008), pp. 4-12. by Biune, Soren, Andersen, Lars Kaa posted to brand by agungnpy on 2008-11-21 03:09:57 as
	Asian Brands and the Shaping of a Transnational Imagined Community [My Copy] Journal of Consumer Research, Vol. 35, No. 2. (2008), pp. 216-230. by Julien Cayla, Giana M. Eckhardt posted to asian brand globalisation globalization identity product by MichaelKeong on 2008-11-15 14:27:26 as
	Using means-end chains to build mobile brand communities [My Copy] System Sciences, 2004. Proceedings of the 37th Annual Hawaii International Conference on In System Sciences, 2004. Proceedings of the 37th Annual Hawaii International Conference on (2004), 10 pp.. by M. Heitmann, C. Prykop, P. Aschmoneit posted to brand community by elaine_zhao on 2008-09-19 13:11:08 as
	From destination brand to location brand [My Copy] The Journal of Brand Management, Vol. 13, No. 4-5. (June 2006), pp. 276-283. by Kerr, Greg posted to brand by nidhiasthana on 2008-06-12 12:29:50 as
	Branding and design management: a brand design management model [My Copy] Journal of Marketing Management, Vol. 23, No. 9-10. (November 2007), pp. 829-840. by Montana, Jordi, Guzman, Francisco, Moll, Isa posted to brand by monge on 2008-05-03 12:35:11 as
	Putting Foreign Consumers on the Map: J. Walter Thompson's Struggle with General Motors' International Advertising Account in the 1920s [My Copy] The Business History Review, Vol. 73, No. 3. (1999), pp. 465-504. by Jeff Merron posted to advertising brand by DawnN on 2008-03-12 14:56:50 as
	From Contract Manufacturing to Own Brand Management: The Role of Learning and Cultural Heritage Identity [My Copy] Management and Organization Review, Vol. 4, No. 1. (March 2008), pp. 109-133. by Ching Horng, Wayne Chen posted to brand contract cultural heritage identity learning management manufacturing own role by derchao on 2008-02-26 16:16:06 as
	U R a Brand!: How Smart People Brand Themselves for Business Success [My Copy] (15 April 2006) by Catherine Kaputa posted to mirrors_for_princes brand by rex on 2007-01-30 18:34:40 as
	Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars [My Copy] Design Studies, Vol. 25, No. 1. (January 2004), pp. 1-29. by J. P. McCormack, J. Cagan, C. M. Vogel posted to brand identity by norules on 2006-03-16 02:38:13 as along with 1 person brooktownsend
	Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making. [My Copy] Journal of neuroimaging : official journal of the American Society of Neuroimaging, Vol. 15, No. 2. (April 2005), pp. 171-182. by Michael Deppe, Wolfram Schwindt, Harald Kugel, Hilke Plassmann, Peter Kenning posted to brand neuroeconomics by stefanherzog to the group ACS-Basel on 2005-08-19 18:07:32 as along with 2 people korol The_Incomplete_Disenchanter
	Brand power revisited: measuring brand equity in cyber-space [My Copy] Journal of Product and Brand Management, Vol. 14, No. 1. (January 2005), pp. 49-56. by Na Woonbong, Marshall Roger posted to brand by alisonruth on 2005-08-05 22:06:41 as along with 1 group SITCRC
	Service brands and communication effects [My Copy] Journal of Marketing Communications, Vol. 10, No. 4., 241. by Aron Ocass, Debra Grace posted to brand communication service by vera on 2005-02-23 15:06:41 as

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identity	3
australia	2
brands	2
knowledge-capture	2
management	2
micro	2
neuroeconomics	2
patent	2
strategy	2
advertising	1
asian	1
assays	1
avoiding	1
calibration	1
camera	1
capability	1
channel	1
china	1
communication	1
community	1
company	1
contract	1
cultural	1
dead	1
declining	1
destination	1
empirical	1
evolutionary	1
expansion	1
extension	1
factories	1
flickr	1
footwear	1
forever	1
fpsa	1
framework	1
global	1
globalisation	1
globalization	1
heritage	1
how	1
international	1
learning	1
luxury	1
manufacturing	1
markets	1
mirrors_for_princes	1
names	1
organizational	1
own	1
partnership	1
personality	1
perspective	1
pitfalls	1
product	1
psa	1
question	1
relationship	1
revitalizing	1
role	1
service	1
taiwanese-owned	1
theoretical	1
tourism	1
travel	1
value	1
wsdm	1

Tag brand [23 articles] Export

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