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Tag marketing [109 articles]

Recent papers classified by the tag marketing.
  • The Dynamics of Viral Marketing
    (5 Sep 2005)
    by Jurij Leskovec, Lada A Adamic, Bernardo A Huberman
    posted to acceptance bass marketing modelling user viral by zenzenzen on 2007-05-22 11:56:02 as ***** along with 10 people ansobol pdlug Borelli BarrosH mukundn proportional craigtalbert scis0000001 strom23 magnien
  • Framing a price bundle: the case of "buy/get" offers
    Journal of Product and Brand Management, Vol. 14, No. 2. (February 2005), pp. 123-128.
    by Priya Raghubir
    posted to bundles marketing price prices by zenzenzen on 2007-05-22 11:54:10 as ***** along with 1 person umbrajp
  • Economic Action and Social Structure: The Problem of Embeddedness
    The American Journal of Sociology, Vol. 91, No. 3. (1985), pp. 481-510.
    by Mark Granovetter
    posted to marketing network by YenBen on 2007-10-21 11:51:28 as ** along with 8 people and 1 group amoore88 mbliemel ElFishski jgoebel strohan rlai l_i_l_i_n_2001 Malc MITCCI
  • Incentive Systems in Multi-Level Markets for Virtual Goods
    (17 Jun 2005)
    by Andreas U Schmidt
    posted to economics intellecture_property marketing by xxc on 2005-08-27 18:14:17 as **** along with 2 groups Blog_and_Wiki_Research Wikipedia
  • Taking Traditional Knowledge to the Market: The Commoditization of Indian Medicine
    Anthropology & Medicine, Vol. 13, No. 3. (December 2006), pp. 225-236.
    by Bode, Maarten
    posted to ayurveda herbs marketing modernisation by wujastyk on 2007-09-26 18:05:46 as read
  • IBM
    by Buck Rodgers, Robert L Shook
    posted to marketing by vdbina on 2008-04-18 08:10:41 as **
  • Public Marketing. Marketing-Management für den öffentlichen Sektor
    by Stefanie Hohn
    posted to diplomarbeit management marketing organisationsentwicklung public studium by utopie on 2008-04-11 16:02:52 as **
  • notes Entertainment Marketing and Experiential Consumption
    Journal of Marketing Communications, Vol. 12, No. 1. (2006), pp. 63-75.
    by Christopher Hackley, Rungpaka Tiwsakul
    posted to marketing consumption by ulli7130 on 2007-01-16 16:21:30 as *** along with 1 person babcsek
  • Relationship marketing in a hospital library.
    Med Ref Serv Q, Vol. 24, No. 4. (2005), pp. 89-97.
    by AL Enyeart, D Weaver
    posted to accountmanagement library marketing medical relationship by testdriverone on 2005-11-27 10:57:33 as ***** along with 7 groups remote CSCW Librarians Semantic-Social-Networks Medical_Education Personal-Information-Management Evidence-based-medicine
  • Branding in the United Kingdom public library service
    New Library World, Vol. 106, No. 1-2. (1 January 2005), 16.
    by David Hood, Kay Henderson
    posted to branding libraries marketing services by testdriverone on 2005-11-26 17:58:19 as **** along with 2 people and 9 groups kslibrarian magnusenger DocSci remote CSCW Librarians Semantic-Social-Networks OpenArchive Medical_Education Personal-Information-Management Evidence-based-medicine
  • Life-changing events and marketing opportunities
    Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14, No. 2. (2006), pp. 115-128.
    by Mathur, Anil, Lee, Euehun, Moschis, P George
    posted to demographic lifecourse marketing olderadults research by teachingaging on 2007-09-13 19:15:05 as ** along with 1 person MarkEting
  • Life course perspectives on consumer behavior
    Journal of the Academy of Marketing Science, Vol. 35, No. 2. (19 June 2007), pp. 295-307.
    by George Moschis
    posted to babyboomers lifecourse marketing olderadults by teachingaging on 2007-09-13 19:45:50 as ***
  • WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies
    Marketing Intelligence & Planning, Vol. 22, No. 7., 751.
    by Shuliang Li
    posted to marketing strategies by syrbrian99 on 2005-11-21 18:16:49 as **** along with 1 person MarkEting
  • Marketing and health libraries
    Health Information and Libraries Journal, Vol. 21, No. 4., 237.
    by Maurice Wakeham
    posted to library marketing by sutterlibrarian on 2005-02-15 17:25:04 as ** along with 1 person kpage
  • The Tipping Point: How Little Things Can Make a Big Difference
    (07 January 2002)
    by Malcolm Gladwell
    posted to book marketing by strom23 on 2006-08-18 19:43:04 as ** along with 28 people and 10 groups korakot A_Olympia warters zephoria toomash RyanSchultz carlblesius akl jolilius tsprau2 scoobyfoo harperf seawidget tystl pedagogicapprentice cobotelar librarywebchic caporaso avivagabriel IOs lsoller jenna suizan sharona yuyuyu niccolo antzil ardt Philosophy_of_Information Blog_and_Wiki_Research mgh-lcs TUCS-ES_Lab digital_youth Librarians hst-bmi GroupLens CMS biomedical-nlp
  • The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
    (20 October 2005)
    by The, Seth Godin
    posted to books marketing by strom23 on 2006-08-18 19:41:00 as * along with 1 person jarkko
  • The dynamics of viral marketing
    (2006), pp. 228-237.
    by Jure Leskovec, Lada A Adamic, Bernardo A Huberman
    posted to blogspace dynamics graph-theory marketing social-analysis by ssn on 2008-01-18 09:28:24 as read
  • Information diffusion through blogspace
    (2004), pp. 491-501.
    by Daniel Gruhl, R Guha, David Liben-Nowell, Andrew Tomkins
    posted to blogspace graph-theory influence marketing tdt by ssn on 2008-01-21 19:51:34 as read
  • Sex and the City-State: A Study of Sexual Discourse in Singaporean Women's Magazines
    Asian Journal of Communication, Vol. 17, No. 3. (September 2007), pp. 231-245.
    by Pugsley, C Peter
    posted to gender magazines marketing sex singapore by sobendorf on 2008-02-16 18:02:29 as **
  • Audience Construction and Culture Production: Marketing Surveillance in the Digital Age
    The Annals of the American Academy of Political and Social Science, Vol. 597, No. 1., 103.
    by Joseph Turow
    posted to culture data internet marketing media technology by seyduna on 2006-01-02 00:51:40 as ***
  • notes Biometric marketing: targeting the online consumer
    Commun. ACM, Vol. 49, No. 8. (August 2006), pp. 60-66.
    by Alexander P Pons
    posted to biometric marketing by seungwon on 2006-07-31 20:10:29 as ** along with 1 group VT_DLRL
  • notes A dynamic diffusion model for managing customer's expectation and satisfaction
    Technological Forecasting and Social Change, Vol. 73, No. 6. (July 2006), pp. 648-665.
    by Seung-Jun Yeon, Sang-Hyun Park, Sang-Wook Kim
    posted to customer_satisifcation hype_cycles marketing by ryanw on 2008-02-12 22:24:25 as ***** along with 1 group ITC4001
  • notes A Test of Alternative Measures of Disconfirmation*
    Decision Sciences, Vol. 34, No. 1. (2003), pp. 31-62.
    by Richard A Spreng, Thomas J Page
    posted to consumerforesight marketing by Rohrbeck on 2007-08-18 10:10:30 as **
  • The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
    (01 March 2008)
    by Denise Shiffman
    posted to marketing social-networking web20 by rizomatica on 2008-04-16 16:33:50 as *****
  • The New Influencers: A Marketer's Guide to the New Social Media
    (15 April 2007)
    by Paul Gillin
    posted to marketing social-networking by rizomatica on 2008-04-16 16:27:40 as **
  • Predictably Irrational: The Hidden Forces That Shape Our Decisions
    (19 February 2008)
    by Dan Ariely
    posted to psychology marketing management economics by rizomatica on 2008-04-28 18:52:34 as read
  • Marketing to the Social Web: How Digital Customer Communities Build Your Business
    (22 June 2007)
    by Larry Weber
    posted to ebusiness marketing social-networking web20 by rizomatica on 2008-04-16 16:18:40 as ** along with 1 person faiM
  • Customer lifetime value research in marketing: A review and future directions
    Journal of Interactive Marketing, Vol. 16, No. 2. (2002), pp. 34-46.
    by Dipak Jain, Siddhartha S Singh
    posted to consumer credit customer lifetime marketing segmentation value by QFRMC on 2008-02-04 14:55:42 as ** along with 2 people and 1 group rfalko abrentnall QFRMC_ConsumerCredit
  • Estimating CLV using aggregated data: The Tuscan Lifestyles> case revisited
    Journal of Interactive Marketing, Vol. 21, No. 3. (2007), pp. 55-71.
    by Peter S Fader, Bruce GS Hardie, Kinshuk Jerath
    posted to consumer credit customer lifetime marketing segmentation value by QFRMC on 2008-02-04 14:54:02 as ** along with 1 person and 1 group abrentnall QFRMC_ConsumerCredit
  • The Value of Purchase History Data in Target Marketing
    Marketing Science, Vol. 5, No. 4. (1996), pp. 321-340.
    by Peter E Rossi, Robert E Mcculloch, Greg M Allenby
    posted to bayesian consumer coupons credit heterogenity hierachical marketing models target by QFRMC on 2006-08-16 11:51:14 as read along with 1 group QFRMC_ConsumerCredit
  • Determining the appropriate amount of data for classifying consumers for direct marketing purposes
    Journal of Interactive Marketing, Vol. 17, No. 3. (2003), pp. 5-28.
    by Carrie M Heilman, Frederick Kaefer, Samuel D Ramenofsky
    posted to classification consumer credit marketing by QFRMC on 2006-08-16 11:41:26 as read along with 1 group QFRMC_ConsumerCredit
  • A Dynamic Model of Purchase Timing with Application to Direct Marketing
    Journal of the American Statistical Association, Vol. 94, No. 446. (1999), pp. 365-374.
    by Greg M Allenby, Robert P Leone, Lichung Jen
    posted to consumer credit marketing panel-data by QFRMC on 2006-08-02 15:46:07 as read along with 1 group QFRMC_ConsumerCredit
  • Evaluating Online Direct-to-Consumer Marketing of Genetic Tests: Informed Choices or Buyers Beware?
    Genet Test, Vol. 12, No. 1. (2008), pp. 13-23.
    by R Geransar, E Einsiedel
    posted to direct-to-consumer genetic-testing marketing by PredictER on 2008-04-01 18:17:06 as **
  • The impact of altruism and envy on competitive behavior and satisfaction
    International Journal of Research in Marketing, Vol. 18, No. 1-2. (June 2001), pp. 5-17.
    by Donald R Lehmann
    posted to marketing by potvurka on 2007-09-12 09:12:28 as **
  • Emancipation, Epiphany and Resistance: On the Underimagined and Overdetermined in Critical Marketing
    Journal of Marketing Management, Vol. 22, No. 5-6. (June 2006), pp. 505-528.
    by Brownlie, Douglas
    posted to critical marketing by polomj on 2008-04-10 03:53:12 as **
  • Marketing is everything: the view from the street
    Marketing Intelligence & Planning, Vol. 25, No. 1. (2007), pp. 11-16.
    by Saren, Michael
    posted to critical marketing theory trends by polomj on 2008-04-10 03:50:18 as ** along with 1 person petertcp
  • New technology and the changing role of marketing
    (2004), pp. 284-296.
    by A Tapp
    posted to marketing technology trends by polomj on 2008-04-10 03:26:01 as ** along with 3 people cegaraujo MarkEting Jordy
  • A Communication-Based Marketing Model for Managing Relationships
    Journal of Marketing, Vol. 62, No. 2. (1998), pp. 1-13.
    by Tom Duncan, Sandra E Moriarty
    posted to marketing model relationships by polomj on 2008-04-10 03:21:05 as ** along with 2 people AlexanderSeverinsen MarkEting
  • From genericide to viral marketing: on 'brand'
    pp. 331-357.
    by RE Moore
    posted to anthropology capitalism linguistic marketing by philomela on 2007-01-06 06:02:07 as **** along with 1 person bluecricket
  • Net Gain: Expanding Markets Through Virtual Communities
    (01 January 1997)
    by Hagel, AG Armstrong
    posted to community marketing by paulvb on 2007-08-02 11:24:34 as read along with 2 people R13 wincognito
  • `Marketing' species conservation
    Nature, Vol. 404, No. 6781. (27 April 2000), pp. 923-924.
    by RE Gullison, RE Rice, AG Blundell
    posted to certification conservation economic marketing species trade by pablosinovas on 2006-10-24 12:26:47 as ** along with 1 person sarahlucyclark
  • Ambient Findability
    (26 September 2005)
    by Peter Morville
    posted to marketing web by OriginalLurch on 2007-06-11 11:00:53 as ** along with 51 people and 19 groups qbu rex draggin rabourn rickl neilernst tyfn fmatthes scholz riadlem alisonruth klever wcrosbie anarchitect cephas Jenneke slariccia stagediver hc epaterson kbuxton scottmoody hannont spinster Anon lauggh umbra googya dartar meikipp deniset beatty sjp6 voiklis Susie jodi ak rashford Ghaylam jamesjbrownjr avivagabriel pins hopetillman mzygmunt astab jgrann mistermagister nerdbasher msampson lauras Carol_Perryman Blog_and_Wiki_Research CSCW Sociology Librarians Ubicomp Wikipedia CoP_CMS semantic-multicast-routing folksonomy ETEC533 what_is_a_library SITCRC atomique WatzekLibrary EnvironmentalStudies cogweb ColDyn clab MASSS
  • Sustainability labelling schemes: the logic of their claims and their functions for stakeholders
    Business Strategy and the Environment, Vol. 12, No. 4. (2003), pp. 254-264.
    by Joop de Boer
    posted to behaviour consumer consumption environmental knowledge marketing by nvexler on 2007-10-14 03:28:16 as **
  • Maximizing the spread of influence through a social network
    (2003)
    by D Kempe, J Kleinberg, E Tardos
    posted to combinatorialoptimization combinatorics marketing socialnetworks submodularity by mukundn on 2005-11-30 22:28:52 as ** along with 12 people and 6 groups korakot trunov A_Olympia pdlug yish scis0000001 krisl avivagabriel adriandefroment mangesh deysandeep mjchernyk Philosophy_of_Information Blog_and_Wiki_Research mathgamespatterns dtl vds-arg eni
  • A century of marketing
    The Marketing Review, Vol. 8, No. 1. (March 2008), pp. 3-23.
    by Egan, John
    posted to marketing by monge on 2008-05-03 12:22:47 as ****
  • notes Ethical marketing in the internet era: a research agenda
    pp. 19-34.
    by Sally Rao
    posted to marketing ethical by mkomin11 on 2007-01-20 19:41:18 as **
  • Statistics in Market Research (Arnold Applications of Statistics Series)
    (15 June 2002)
    by Chuck Chakrapani
    posted to book market marketing methods research statistical statistics by marclijour on 2008-01-18 05:17:54 as ***** along with 1 person and 1 group Fin Ryerson U. MMSc
  • Developing the DigiQUAL protocol for digital library evaluation
    (2005), pp. 172-173.
    by Martha Kyrillidou, Sarah Giersch
    posted to expectations marketing perceptions servqual by Mandre on 2007-02-12 18:20:54 as read
  • Marketing and clinical trials: a case study
    Trials, Vol. 8 (20 November 2007), 37.
    by David Francis, Ian Roberts, Diana R Elbourne, Haleema Shakur, Rosemary C Knight, Jo Garcia, Claire Snowdon, Vikki A Entwistle, Alison M Mcdonald, Adrian M Grant, Marion K Campbell
    posted to marketing by luisjusto on 2007-11-22 10:28:58 as *** along with 1 person palenciah
  • Evaluation of a complex intervention for changing professional behaviour: the Evidence Based Out Reach (EBOR) Trial
    Journal of Health Services Research and Policy, Vol. 7, No. 4., pp. 230-238.
    by I Nazareth, N Freemantle, C Duggan, J Mason, A Haines
    posted to cme cpg education failure forresearch marketing outreach pharma quality by linga on 2005-05-15 08:18:58 as *****
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