Trialing Mobile and Article Rental Access Options for Journal Content

As Web-enabled mobile device adoption has increased, publishers and librarians are looking to establish ways of providing access to journals to readers, wherever and however they need it. In late 2010, Nature Publishing Group (NPG) started trialing a range of access options for readers. A number of Nature journals are available for 24-hour-view-only access via the DeepDyve platform. A range of access models including monthly and annual subscriptions have been introduced for the nature.com iPhone application (app) and iPad app. NPG representative Grace Baynes reported on the early results of these experiments with new channels and pricing models, including user feedback and uptake, and views from library customers. She also addressed other emerging technologies and business models like the Flipboard app for iPad, pay-per-view licenses, and digital textbooks.