Designing online banner advertisements: should we animate?

@inproceedings{citeulike:402409, abstract = {A common medium for advertising on the Internet is the use of banner ads. This study investigates recall and recognition of animated banner advertisements in an attempt to identify design guidelines. It was hypothesized that animation would increase recall and recognition of novel ads by increasing user awareness. No significant relationships were found between the use of animation and ability to recall and recognize banner ads. Results indicate that animation does not enhance user memory of online banner advertisements.}, address = {New York, NY, USA}, author = {Bayles, Michelle E.}, booktitle = {CHI '02: Proceedings of the SIGCHI conference on Human factors in computing systems}, citeulike-article-id = {402409}, doi = {10.1145/503376.503441}, isbn = {1581134533}, keywords = {ads, advertisements, animation, banner, online, recall, recognition}, pages = {363--366}, posted-at = {2005-11-21 07:33:45}, priority = {2}, publisher = {ACM Press}, title = {Designing online banner advertisements: should we animate?}, url = {http://dx.doi.org/10.1145/503376.503441}, year = {2002} }

TY - CONF ID - citeulike:402409 L3 - citeulike-article-id:402409 N2 - A common medium for advertising on the Internet is the use of banner ads. This study investigates recall and recognition of animated banner advertisements in an attempt to identify design guidelines. It was hypothesized that animation would increase recall and recognition of novel ads by increasing user awareness. No significant relationships were found between the use of animation and ability to recall and recognize banner ads. Results indicate that animation does not enhance user memory of online banner advertisements. SN - 1581134533 AD - New York, NY, USA EP - 366 TI - Designing online banner advertisements: should we animate? PB - ACM Press T2 - CHI '02: Proceedings of the SIGCHI conference on Human factors in computing systems SP - 363 KW - ads KW - advertisements KW - animation KW - banner KW - online KW - recall KW - recognition AU - Bayles, Michelle PY - 2002/// UR - http://dx.doi.org/10.1145/503376.503441 ER -