Is banner ads totally blind for us? Export

@inproceedings{citeulike:402410, abstract = {The emergence of Internet has provided an alternative channel for companies to promote their services and products online besides the traditional medium. An overview of Internet advertising diagram is also outlined in the paper. Banner ads, as the first form of Internet ads model, is a form of passive exposure in which the consumer does not consciously decide to view [4]. "Banner blindness" was coined [3] to identify users usually overlook banner ads on the Web. A pilot test was conducted to examine whether users do notice the banner ads on the Web. The results showed that graphics, content, and interactivity are the three elements users are attracted to click on the banner ads. Nielsen's 10 usability heuristic principle [5] is adopted on banner ads to illustrate the problem issue.}, address = {New York, NY, USA}, author = {Wong, Chui Y.}, booktitle = {CHI '01: CHI '01 extended abstracts on Human factors in computing systems}, citeulike-article-id = {402410}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=634297}, citeulike-linkout-1 = {http://dx.doi.org/10.1145/634067.634297}, doi = {10.1145/634067.634297}, isbn = {1581133405}, keywords = {ads, advertising, banner, evaluation, heuristic, interact, usability}, pages = {389--390}, posted-at = {2005-11-21 07:43:18}, priority = {2}, publisher = {ACM Press}, title = {Is banner ads totally blind for us?}, url = {http://dx.doi.org/10.1145/634067.634297}, year = {2001} }

TY - CONF ID - citeulike:402410 L3 - citeulike-article-id:402410 N2 - The emergence of Internet has provided an alternative channel for companies to promote their services and products online besides the traditional medium. An overview of Internet advertising diagram is also outlined in the paper. Banner ads, as the first form of Internet ads model, is a form of passive exposure in which the consumer does not consciously decide to view [4]. "Banner blindness" was coined [3] to identify users usually overlook banner ads on the Web. A pilot test was conducted to examine whether users do notice the banner ads on the Web. The results showed that graphics, content, and interactivity are the three elements users are attracted to click on the banner ads. Nielsen's 10 usability heuristic principle [5] is adopted on banner ads to illustrate the problem issue. SN - 1581133405 AD - New York, NY, USA EP - 390 TI - Is banner ads totally blind for us? PB - ACM Press T2 - CHI '01: CHI '01 extended abstracts on Human factors in computing systems SP - 389 KW - ads KW - advertising KW - banner KW - evaluation KW - heuristic KW - interact KW - usability AU - Wong, Chui PY - 2001/// UR - http://dx.doi.org/10.1145/634067.634297 ER -