AB "2 experiments were conducted to test the hypothesis that attitude responses elicited by a word can be conditioned to a contiguously presented socially significant verbal stimulus[horizontal ellipsis]. In Experiment I, one national name was paired with positive evaluative meaning and another was paired with negative evaluative meaning. In Experiment II, familiar masculine names were used. In each experiment there was significant evidence that meaning responses had been conditioned to the names without Ss' awareness." (PsycINFO Database Record (c) 2006 APA, all rights reserved) (C) 1958 by the American Psychological Association