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Estimating the impressionrank of web pages Export

In WWW '09: Proceedings of the 18th international conference on World wide web (2009), pp. 41-50.

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adversarial-ir ranking search

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[Talk] Extracts impressions=views estimations using search engine requests. Reduce to extract popular keywords from query suggestions. Specifies a procedure for searching for such queries. ~1K search request, ~10K search suggest request per page

ChaTo (public note) - 2009-04-22 14:35:37

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The ImpressionRank of a web page (or, more generally, of a web site) is the number of times users viewed the page while browsing search results. ImpressionRank captures the visibility of pages and sites in search engines and is thus an important measure, which is of interest to web site owners, competitors, market analysts, and end users.


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