Local food is championed as one alternative response to industrial systems of food production and supply. While advocacy for local food is high, there is a lack of empirical evidence about the actual shape and scale of such food supply chains, especially from a retail perspective. Using supply chain diagrams, this paper presents a summary of `new' agro-food geographies for five different retail types--farm shops, butchers, caterers, specialist shops, supermarkets/department stores--that all source local food from suppliers in the Scottish-English borders. Presented as five separate `shopping trips', the paper examines where, how and why retailers source local food. Results reveal the complex nature of local food systems, especially in terms of intra-sector competitive dynamics (with a notable tension between direct forms of retail and established (independent) retailers), links and overlaps with `normal' food retail systems and elastic notions of the `local'. The paper also draws a key distinction between locally produced and locally supplied food products.