Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions Export

@article{citeulike:103933, author = {Brader, Ted}, citeulike-article-id = {103933}, citeulike-linkout-0 = {http://dx.doi.org/10.1111/j.0092-5853.2005.00130.x}, citeulike-linkout-1 = {http://www.ingentaconnect.com/content/bpl/ajps/2005/00000049/00000002/art00012}, doi = {10.1111/j.0092-5853.2005.00130.x}, issn = {0092-5853}, journal = {American Journal of Political Science}, keywords = {campaigning, voting}, month = {April}, number = {2}, pages = {388--405}, posted-at = {2007-06-30 15:18:05}, priority = {2}, publisher = {Blackwell Publishing}, title = {Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions}, url = {http://dx.doi.org/10.1111/j.0092-5853.2005.00130.x}, volume = {49}, year = {2005} }

TY - JOUR ID - citeulike:103933 L3 - citeulike-article-id:103933 IS - 2 JF - American Journal of Political Science SN - 0092-5853 EP - 405 TI - Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions PB - Blackwell Publishing VL - 49 SP - 388 KW - campaigning KW - voting AU - Brader, Ted PY - 2005/04// UR - http://dx.doi.org/10.1111/j.0092-5853.2005.00130.x ER -