Extending the TAM for a World-Wide-Web context Export

@article{citeulike:276690, abstract = {Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user\’s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW).In this study, we introduce playfulness as a new factor that reflects the user\’s intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context.}, author = {Moon, Ji-Won and Kim, Young-Gul}, citeulike-article-id = {276690}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/S0378-7206(00)00061-6}, citeulike-linkout-1 = {http://linkinghub.elsevier.com/retrieve/pii/S0378-7206(00)00061-6}, citeulike-linkout-2 = {http://www.sciencedirect.com/science/article/B6VD0-41TMTHY-2/2/e0e6b7ccf635a1af7d3564a8b91b3788}, doi = {10.1016/S0378-7206(00)00061-6}, journal = {Information \& Management}, keywords = {tam, www}, month = {February}, number = {4}, pages = {217--230}, posted-at = {2007-05-21 20:04:07}, priority = {5}, title = {Extending the TAM for a World-Wide-Web context}, url = {http://dx.doi.org/10.1016/S0378-7206(00)00061-6}, volume = {38}, year = {2001} }

TY - JOUR ID - citeulike:276690 L3 - citeulike-article-id:276690 N2 - Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user’s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW).In this study, we introduce playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. IS - 4 JF - Information & Management EP - 230 TI - Extending the TAM for a World-Wide-Web context VL - 38 SP - 217 KW - tam KW - www AU - Moon, Ji-Won AU - Kim, Young-Gul PY - 2001/02// UR - http://dx.doi.org/10.1016/S0378-7206(00)00061-6 ER -