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Abstract This paper aims at showing how the New Rhetoric’s insights allow for an integration of argumentation studies in linguistic investigation, and more specifically in discourse analysis. Claiming that argumentativity is a constitutive feature of discourse, it endeavors to explore logos as both reason and language by analyzing patterns of reasoning in their discursive actualization. In this approach, the attempt at influencing the audience’s representations is analyzed in the complexity of a discourse explored in its formal and socio-institutional dimensions.
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