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Journal of Economic Behavior & Organization, Vol. 3, No. 4. (December 1982), pp. 323-343, doi:10.1016/0167-2681(82)90008-7 Key: citeulike:11868826
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A new theory of cardinal utility, with an associated set of axioms, is presented. It is a generalization of the von Neumann-Morgenstern expected utility theory, which permits the analysis of phenomena associated with the distortion of subjective probability.
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