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The Not-So-Lonely Crowd: Friendship Groups in Collective Behavior Export

Sociometry, Vol. 40, No. 1. (1977), pp. 96-99.

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crowd experiment group-dynamics

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The existing approaches to the study of crowds tend to focus attention on the individual level of behavior and to neglect group-level behavior. Data collected on persons celebrating a football victory indicate that the majority of participants were with one or more friends; that is, they were in groups. These data provide a basis for suggesting that group-level phenomena be given greater prominence in the conceptualization of crowd behavior.


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