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Attributional Thoughts about Consumer Behavior Export

Journal of Consumer Research, Vol. 27, No. 3. (1 December 2000), pp. 382-387.

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doi: 10.1086/317592 Two fundamental principles from attribution theory were examined for the role they might play in the psychology of the consumer. They are: (1) perceptions of causality along a stability dimension influence the anticipated likelihood of product satisfaction, and (2) perceptions of causality along a controllability dimension influence judgments of responsibility and retributive actions. Comments about the longevity of an attributional framework, methodological recommendations, and the heuristic value of the theory also are included.


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