Designing the Solution: The Impact of Constraints on Consumers' Creativity Export

@article{citeulike:3518678, abstract = {doi: 10.1086/429597 Across a variety of domains, consumers often choose to act as the designer of their own solution, sourcing the necessary components and assembling the parts to meet their specific goals. While thinking creatively is an integral part in the daily life of every consumer, surprisingly little research in marketing has examined the factors influencing such processes. In our research, we examine how input and time constraints influence the way in which consumers process information during a creative task and how those processes, in turn, influence the creativity of the solution. Paradoxically, we find that input constraints encourage more creative processing, provided the individual is not under significant time constraints.}, author = {Moreau, Page C. and Dahl, Darren W.}, citeulike-article-id = {3518678}, citeulike-linkout-0 = {http://dx.doi.org/10.1086/429597}, citeulike-linkout-1 = {http://www.journals.uchicago.edu/doi/abs/10.1086/429597}, day = {1}, doi = {10.1086/429597}, journal = {Journal of Consumer Research}, keywords = {constraint, creativity, customer, product, psychology}, month = {June}, number = {1}, pages = {13--22}, posted-at = {2008-11-15 14:06:12}, priority = {2}, title = {Designing the Solution: The Impact of Constraints on Consumers' Creativity}, url = {http://dx.doi.org/10.1086/429597}, volume = {32}, year = {2005} }

TY - JOUR ID - citeulike:3518678 L3 - citeulike-article-id:3518678 N2 - doi: 10.1086/429597 Across a variety of domains, consumers often choose to act as the designer of their own solution, sourcing the necessary components and assembling the parts to meet their specific goals. While thinking creatively is an integral part in the daily life of every consumer, surprisingly little research in marketing has examined the factors influencing such processes. In our research, we examine how input and time constraints influence the way in which consumers process information during a creative task and how those processes, in turn, influence the creativity of the solution. Paradoxically, we find that input constraints encourage more creative processing, provided the individual is not under significant time constraints. IS - 1 JF - Journal of Consumer Research EP - 22 TI - Designing the Solution: The Impact of Constraints on Consumers' Creativity VL - 32 SP - 13 KW - constraint KW - creativity KW - customer KW - product KW - psychology AU - Moreau, Page AU - Dahl, Darren PY - 2005/06/01/ UR - http://dx.doi.org/10.1086/429597 ER -