Taste Perception: More than Meets the Tongue Export

@article{citeulike:3518775, abstract = {doi: 10.1086/510222 Perceptual discrimination is fundamental to rational choice in many product categories yet rarely examined in consumer research. The present research investigates discrimination as it pertains to consumers' ability to identify differences--or the lack thereof--among gustatory stimuli. Three experiments reveal systematic bias resulting from the presence of common visual and verbal product cues. Particularly noteworthy is the finding that the amount of bias induced by a subtle, nonevaluative cue can far exceed the bias induced by overt and well-established evaluative cues. In addition, the effects these cues have on perceptual discrimination diverge from the effects they have on preference.}, author = {Hoegg, Joandrea and Alba, Joseph W.}, citeulike-article-id = {3518775}, citeulike-linkout-0 = {http://dx.doi.org/10.1086/510222}, citeulike-linkout-1 = {http://www.journals.uchicago.edu/doi/abs/10.1086/510222}, day = {1}, doi = {10.1086/510222}, journal = {Journal of Consumer Research}, keywords = {consumer, discrimination, perceptual, preception, product, psychology}, month = {March}, number = {4}, pages = {490--498}, posted-at = {2008-11-15 14:37:07}, priority = {2}, title = {Taste Perception: More than Meets the Tongue}, url = {http://dx.doi.org/10.1086/510222}, volume = {33}, year = {2007} }

TY - JOUR ID - citeulike:3518775 L3 - citeulike-article-id:3518775 N2 - doi: 10.1086/510222 Perceptual discrimination is fundamental to rational choice in many product categories yet rarely examined in consumer research. The present research investigates discrimination as it pertains to consumers' ability to identify differences--or the lack thereof--among gustatory stimuli. Three experiments reveal systematic bias resulting from the presence of common visual and verbal product cues. Particularly noteworthy is the finding that the amount of bias induced by a subtle, nonevaluative cue can far exceed the bias induced by overt and well-established evaluative cues. In addition, the effects these cues have on perceptual discrimination diverge from the effects they have on preference. IS - 4 JF - Journal of Consumer Research EP - 498 TI - Taste Perception: More than Meets the Tongue VL - 33 SP - 490 KW - consumer KW - discrimination KW - perceptual KW - preception KW - product KW - psychology AU - Hoegg, Joandrea AU - Alba, Joseph PY - 2007/03/01/ UR - http://dx.doi.org/10.1086/510222 ER -