ConstructionSkills, the Sector Skills Council for the industry, has found that young women feel let down by the careers advice they receive and are being put off traditionally male dominated industries. Research among 2,400 11 to 18 year old girls found that over two thirds (70%) felt there was a gender bias against girls in the careers advice they were given, despite the girls themselves being keen to break gender stereotypes. As a result, ConstructionSkills is launching Positive Image, a TV advertising campaign to reach young women directly.