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Effects on Sales by Virtual Community Interactions: A Social Network Analysis Export

by: Sushil K. Sharma, Huinan Xu
Computer Supported Cooperative Work in Design, 2006. CSCWD '06. 10th International Conference on In Computer Supported Cooperative Work in Design, 2006. CSCWD '06. 10th International Conference on (2006), pp. 1-5.

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Virtual communities have become an important aspect in the world of e-commerce. Interactions and product recommendations are increasingly employed by several online businesses. This study examines diverse case studies for the understanding of how virtual communities operate and exchange information, and whether these social interactions influence business sales and relationships. The findings of a Web based e-mail questionnaire survey, interview responses and discussions commissioned are reported in this paper


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