Behavior: A Marketplace in the Brain?

@article{citeulike:842235, abstract = {What would you do if faced with the choice of a smaller reward that you could have today versus a larger reward that you would receive after several weeks' delay? Such questions are explored by Ainslie and Monterosso in their Perspective, which discusses a recent study that uses functional magnetic resonance imaging to measure the brain activity of student volunteers as they are faced with immediate versus delayed monetary rewards.}, author = {Ainslie, George and Monterosso, John }, citeulike-article-id = {842235}, doi = {10.1126/science.1104884}, journal = {Science}, keywords = {ainslie, picoeconomics, self-control, will-power}, month = {October}, number = {5695}, pages = {421--423}, posted-at = {2006-09-21 02:13:10}, priority = {3}, title = {Behavior: A Marketplace in the Brain?}, url = {http://dx.doi.org/10.1126/science.1104884}, volume = {306}, year = {2004} }

TY - JOUR ID - citeulike:842235 L3 - citeulike-article-id:842235 TI - Behavior: A Marketplace in the Brain? JF - Science VL - 306 IS - 5695 SP - 421 EP - 423 N2 - What would you do if faced with the choice of a smaller reward that you could have today versus a larger reward that you would receive after several weeks' delay? Such questions are explored by Ainslie and Monterosso in their Perspective, which discusses a recent study that uses functional magnetic resonance imaging to measure the brain activity of student volunteers as they are faced with immediate versus delayed monetary rewards. KW - ainslie KW - picoeconomics KW - self-control KW - will-power AU - Ainslie, George AU - Monterosso, John PY - 2004/10/15/ UR - http://dx.doi.org/10.1126/science.1104884 ER -