Entrepreneurial and ethical adoption behaviour of cloud computing

In light of continuing use and media attention placed on cloud computing, the study of ethical behaviour in technology innovations remains an important area of research, which helps to understand the antecedents of a person's intention to adopt cloud computing based on their ethical orientation. The present study examines how ethics influences a person's decision to adopt cloud computing, and how in turn ethical behaviours affect technology innovations. Based on social cognitive theory, this paper proposes that a higher ethical and entrepreneurial orientation will lead to a person adopting cloud computing. Moreover, the marketing, learning and outcome expectancy a person has about cloud computing will positively affect their intention to adopt this technology. The predictions are tested through a survey, which indicates that ethics and marketing are important determinants of a person's behavioural intention towards technology innovations.