Research on Web search behavior

This article reviews studies, conducted between 1995 and 2000, on Web search behavior. These studies reported on children as well as on adults. Most of the studies on children described their interaction with the Web. Research on adult searchers focused on describing search patterns, and many studies investigated effects of selected factors on search behavior, including information organization and presentation, type of search task, Web experience, cognitive abilities, and affective states. What distinguishes the research on adult searchers is the use of multiple data-gathering methods. The research on Web search behavior reflects researchers' commitment to examine users in their information environment and exhibits rigor in design and data analysis. However, many studies lack external validity. Implications of this body of research are discussed.