On PepsiCo and Piety in a Papua New Guinea "Modernity" Export

@article{citeulike:567068, abstract = {Exploring global processes of "modernity" as they engaged Chambri of Papua New Guinea, we examine two locally salient discourses, presented by PepsiCo and by Antioch, a Catholic youth organization. These were employed by rebellious youths and more conservative elders to debate the appropriate relationship among "traditional" and "modern" selves and socialities. Both of the discourses into which the debate was channeled were concerned with \&\#223;elf-creation." This meant that "modernism" was more consolidated than challenged. Consequently, even for its most vigorous proponents, "tradition" became progressively less compelling (or binding) in any of its particulars and increasingly developed as a form of self-expression-of personal choice and appreciation. [Papua New Guinea, modernity, transnationalism, socioeconomic change, identity]}, author = {Gewertz, Deborah and Errington, Frederick}, citeulike-article-id = {567068}, citeulike-linkout-0 = {http://www.jstor.org/stable/646348}, journal = {American Ethnologist}, keywords = {christianity, co, guinea, modernity, new, papua, pepsi, piety}, number = {3}, pages = {476--493}, posted-at = {2007-10-09 08:39:47}, priority = {2}, title = {On PepsiCo and Piety in a Papua New Guinea \"Modernity\"}, url = {http://www.jstor.org/stable/646348}, volume = {23}, year = {1996} }

TY - JOUR ID - citeulike:567068 L3 - citeulike-article-id:567068 N2 - Exploring global processes of "modernity" as they engaged Chambri of Papua New Guinea, we examine two locally salient discourses, presented by PepsiCo and by Antioch, a Catholic youth organization. These were employed by rebellious youths and more conservative elders to debate the appropriate relationship among "traditional" and "modern" selves and socialities. Both of the discourses into which the debate was channeled were concerned with ßelf-creation." This meant that "modernism" was more consolidated than challenged. Consequently, even for its most vigorous proponents, "tradition" became progressively less compelling (or binding) in any of its particulars and increasingly developed as a form of self-expression-of personal choice and appreciation. [Papua New Guinea, modernity, transnationalism, socioeconomic change, identity] IS - 3 JF - American Ethnologist EP - 493 TI - On PepsiCo and Piety in a Papua New Guinea "Modernity" VL - 23 SP - 476 KW - christianity KW - co KW - guinea KW - modernity KW - new KW - papua KW - pepsi KW - piety AU - Gewertz, Deborah AU - Errington, Frederick PY - 1996/// UR - http://www.jstor.org/stable/646348 ER -