Newspapers' Market Shares and the Theory of the Circulation Spiral Export

@unpublished{Gabszewicz_2005_CirculationSpiral, abstract = {We consider a model of daily newspapers competition to test the validity of the so called theory of the circulation spiral. According to it,the interaction between the newspapers and the advertising markets drives the newspaper with the smaller readership into a vicious circle, finally leading it to death. In a model with two newspapers, we show that, contrary to this conjecture, the dynamics envisaged by the proposers of the theory, does not always lead to the elimination of one of them.}, author = {Gabszewicz, Jean J. and Garella, Paolo G. and Sonnac, Nathalie}, citeulike-article-id = {2959749}, citeulike-linkout-0 = {http://search.ssrn.com/sol3/papers.cfm?abstract_id=871067}, day = {14}, journal = {Core Discussion Paper}, keywords = {advertising, competition, demand, io, market, network\_externality, oligopoly, paper\_02\_search\_engine\_competition, product\_differentiation, two\_sided}, month = {November}, number = {2005/84}, posted-at = {2008-07-03 16:58:14}, priority = {0}, series = {Core Discussion Paper}, title = {Newspapers' Market Shares and the Theory of the Circulation Spiral}, url = {http://search.ssrn.com/sol3/papers.cfm?abstract_id=871067}, year = {2005} }

TY - UNPB ID - Gabszewicz_2005_CirculationSpiral L3 - citeulike-article-id:2959749 N2 - We consider a model of daily newspapers competition to test the validity of the so called theory of the circulation spiral. According to it,the interaction between the newspapers and the advertising markets drives the newspaper with the smaller readership into a vicious circle, finally leading it to death. In a model with two newspapers, we show that, contrary to this conjecture, the dynamics envisaged by the proposers of the theory, does not always lead to the elimination of one of them. IS - 2005/84 JF - Core Discussion Paper SE - Core Discussion Paper TI - Newspapers' Market Shares and the Theory of the Circulation Spiral KW - advertising KW - competition KW - demand KW - io KW - market KW - network_externality KW - oligopoly KW - paper_02_search_engine_competition KW - product_differentiation KW - two_sided AU - Gabszewicz, Jean AU - Garella, Paolo AU - Sonnac, Nathalie PY - 2005/11/14/ UR - http://search.ssrn.com/sol3/papers.cfm?abstract_id=871067 ER -