Position auctions Export

@article{Varian_2006_PositionAuctions, abstract = {I analyze the equilibria of a game based on the ad auction used by Google and Yahoo. This auction is closely related to the assignment game studied by Shapley-Shubik, Demange-Gale-Sotomayer and Roth-Sotomayer. However, due to the special structure of preferences, the equilibria of the ad auction can be calculated explicitly and some known results can be sharpened. I provide some empirical evidence that the Nash equilibria of the position auction describe the basic properties of the prices observed in Google's ad auction reasonably accurately.}, author = {Varian, Hal R.}, citeulike-article-id = {2963650}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/j.ijindorg.2006.10.002}, citeulike-linkout-1 = {http://linkinghub.elsevier.com/retrieve/pii/S0167718706001317}, citeulike-linkout-2 = {http://www.sciencedirect.com/science/article/B6V8P-4MC0T69-1/1/0cadfec6cf7b226e1d5853e82565e739}, doi = {10.1016/j.ijindorg.2006.10.002}, journal = {International Journal of Industrial Organization}, keywords = {advertising, auctions, internet\_auctions, paper\_02\_search\_engine\_competition, search\_engines}, month = {December}, number = {6}, pages = {1163--1178}, posted-at = {2008-07-04 11:57:37}, priority = {0}, title = {Position auctions}, url = {http://dx.doi.org/10.1016/j.ijindorg.2006.10.002}, volume = {25}, year = {2007} }

TY - JOUR ID - Varian_2006_PositionAuctions L3 - citeulike-article-id:2963650 N2 - I analyze the equilibria of a game based on the ad auction used by Google and Yahoo. This auction is closely related to the assignment game studied by Shapley-Shubik, Demange-Gale-Sotomayer and Roth-Sotomayer. However, due to the special structure of preferences, the equilibria of the ad auction can be calculated explicitly and some known results can be sharpened. I provide some empirical evidence that the Nash equilibria of the position auction describe the basic properties of the prices observed in Google's ad auction reasonably accurately. IS - 6 JF - International Journal of Industrial Organization EP - 1178 TI - Position auctions VL - 25 SP - 1163 KW - advertising KW - auctions KW - internet_auctions KW - paper_02_search_engine_competition KW - search_engines AU - Varian, Hal PY - 2007/12// UR - http://dx.doi.org/10.1016/j.ijindorg.2006.10.002 ER -