Market Provision of Broadcasting: A Welfare Analysis Export

@article{anderson_2005_MarketProvisionofBroadcasting, abstract = {This paper presents a theory of the market provision of broadcasting and uses it to address the nature of market failure in the industry. Equilibrium advertising levels may be too low or too high, depending on the nuisance cost to viewers, the substitutability of programmes, and the expected benefits to advertisers from contacting viewers. The equilibrium amount of programming may also be below or above the socially optimal level. Perhaps surprisingly, the ability to price programming may reduce social surplus, while monopoly ownership may increase it.}, author = {Anderson, Simon P. and Coate, Stephen}, citeulike-article-id = {393202}, citeulike-linkout-0 = {http://dx.doi.org/10.1111/0034-6527.00357}, citeulike-linkout-1 = {http://www.ingentaconnect.com/content/bpl/roes/2005/00000072/00000004/art00001}, citeulike-linkout-2 = {http://www3.interscience.wiley.com/cgi-bin/abstract/118648400/ABSTRACT}, doi = {10.1111/0034-6527.00357}, issn = {0034-6527}, journal = {The Review of Economic Studies}, keywords = {advertising, demand, io, market, market\_failure, monopoly, network\_externality, oligopoly, paper\_02\_search\_engine\_competition, product\_differentiation, two\_sided}, month = {October}, number = {4}, pages = {947--972}, posted-at = {2008-07-03 15:40:40}, priority = {0}, publisher = {Blackwell Publishing}, title = {Market Provision of Broadcasting: A Welfare Analysis}, url = {http://dx.doi.org/10.1111/0034-6527.00357}, volume = {72}, year = {2005} }

TY - JOUR ID - anderson_2005_MarketProvisionofBroadcasting L3 - citeulike-article-id:393202 N2 - This paper presents a theory of the market provision of broadcasting and uses it to address the nature of market failure in the industry. Equilibrium advertising levels may be too low or too high, depending on the nuisance cost to viewers, the substitutability of programmes, and the expected benefits to advertisers from contacting viewers. The equilibrium amount of programming may also be below or above the socially optimal level. Perhaps surprisingly, the ability to price programming may reduce social surplus, while monopoly ownership may increase it. IS - 4 JF - The Review of Economic Studies SN - 0034-6527 EP - 972 TI - Market Provision of Broadcasting: A Welfare Analysis PB - Blackwell Publishing VL - 72 SP - 947 KW - advertising KW - demand KW - io KW - market KW - market_failure KW - monopoly KW - network_externality KW - oligopoly KW - paper_02_search_engine_competition KW - product_differentiation KW - two_sided AU - Anderson, Simon AU - Coate, Stephen PY - 2005/10// UR - http://dx.doi.org/10.1111/0034-6527.00357 ER -