We introduce a stochastic model in which adjacent planar regions $A, B$ merge stochastically at some rate $λ(A,B)$, and observe analogies with the well-studied topics of mean-field coagulation and of bond percolation. Do infinite regions appear in finite time? We give a simple condition on $λ$ for this hegemony property to hold, and another simple condition for it to not hold, but there is a large gap between these conditions, which includes the case $λ(A,B) ≡ 1$. For this case, a non-rigorous analytic argument and simulations suggest hegemony.