The Effect of Feedback on Identity Shift in Computer-Mediated Communication

The hyperpersonal model of computer-mediated communication (CMC) suggests manners by which online communication transforms relational communication and self-perception. Criticism of the model includes concerns over the linkage among its four theoretical components. Recent research on identity shift in CMC suggests that senders' online selective self-presentation provides sufficient dynamics to modify individuals' personality following an online identity performance. The present research extends these findings by examining effects on identity shift due to the influence of feedback to an individual following a self-presentation that deliberately emphasizes a specific personality characteristic. Results support hypothesized interaction effects and illuminate the personality-modification effects of feedback on someone in a public blog setting, as well as feedback in a private expressive condition. Major implications for the status of the hyperpersonal model are presented, with additional questions regarding the computers-as-social-actors effect.