Attitude change in face-to-face and computer-mediated communication: private self-awareness as mediator and moderator Export

@article{citeulike:750041, abstract = {Two types of social influence can be distinguished: norm-based influence occurs when social identity is salient and interpersonal influence occurs when personal identity is salient. In two experiments the impact of trait and state private self-awareness on interpersonal influence during face-to-face and computer-mediated communication (CMC) was investigated. It is argued that interpersonal influence resulting from face-to-face communication is stronger than interpersonal influence resulting from CMC because CMC heightens state private self-awareness. As a result, it leads to a focus on personal perceptions and thoughts which in turn reduces attitude change. Experiment 1 suggests that communication media may influence attitude change via private self-awareness. Experiment 2 showed that trait private self-awareness moderates the effect of communication media on interpersonal influence. Interpersonal influence was stronger in face-to-face communication than in CMC only for individuals higher in private self-awareness. This finding indicates that the impact of situational variations of a concept can be limited to individuals who have a more elevated sense of private self-awareness. Copyright {\copyright} 2005 John Wiley \& Sons, Ltd.}, address = {Friedrich-Schiller-University of Jena, Germany; Georg-August-University of G\"{o}ttingen, Germany}, author = {Sassenberg, Kai and Boos, Margarete and Rabung, Sven}, citeulike-article-id = {750041}, citeulike-linkout-0 = {http://dx.doi.org/10.1002/ejsp.254}, citeulike-linkout-1 = {http://www3.interscience.wiley.com/cgi-bin/abstract/110536550/ABSTRACT}, doi = {10.1002/ejsp.254}, journal = {European Journal of Social Psychology}, keywords = {attitude, behaviour, communication, interaction, mediation, self-awareness, trustmojo}, number = {3}, pages = {361--374}, posted-at = {2006-07-11 08:00:59}, priority = {4}, title = {Attitude change in face-to-face and computer-mediated communication: private self-awareness as mediator and moderator}, url = {http://dx.doi.org/10.1002/ejsp.254}, volume = {35}, year = {2005} }

TY - JOUR ID - citeulike:750041 L3 - citeulike-article-id:750041 N2 - Two types of social influence can be distinguished: norm-based influence occurs when social identity is salient and interpersonal influence occurs when personal identity is salient. In two experiments the impact of trait and state private self-awareness on interpersonal influence during face-to-face and computer-mediated communication (CMC) was investigated. It is argued that interpersonal influence resulting from face-to-face communication is stronger than interpersonal influence resulting from CMC because CMC heightens state private self-awareness. As a result, it leads to a focus on personal perceptions and thoughts which in turn reduces attitude change. Experiment 1 suggests that communication media may influence attitude change via private self-awareness. Experiment 2 showed that trait private self-awareness moderates the effect of communication media on interpersonal influence. Interpersonal influence was stronger in face-to-face communication than in CMC only for individuals higher in private self-awareness. This finding indicates that the impact of situational variations of a concept can be limited to individuals who have a more elevated sense of private self-awareness. Copyright © 2005 John Wiley & Sons, Ltd. IS - 3 JF - European Journal of Social Psychology AD - Friedrich-Schiller-University of Jena, Germany; Georg-August-University of Göttingen, Germany EP - 374 TI - Attitude change in face-to-face and computer-mediated communication: private self-awareness as mediator and moderator VL - 35 SP - 361 KW - attitude KW - behaviour KW - communication KW - interaction KW - mediation KW - self-awareness KW - trustmojo AU - Sassenberg, Kai AU - Boos, Margarete AU - Rabung, Sven PY - 2005/// UR - http://dx.doi.org/10.1002/ejsp.254 ER -