alimuro's library 46 articles Export

	Weaving a web: subaltern consumers, rising consumer culture, and television [My Copy] Marketing Theory, Vol. 8, No. 3. (1 September 2008), pp. 227-252. by Rohit Varman, Russell W. Belk posted to zeynep50 by alimuro on 2009-10-24 20:26:16 as
	Identity, consumption and narratives of socialization [My Copy] Marketing Theory, Vol. 9, No. 1. (1 March 2009), pp. 75-94. by Avi Shankar, Richard Elliott, James A. Fitchett posted to zeynep50 by alimuro on 2009-10-24 20:22:44 as
	Purchase decision-making within professional consumer services: Organizational or consumer buying behaviour? [My Copy] Marketing Theory, Vol. 7, No. 1. (1 March 2007), pp. 93-108. by Elina Jaakkola posted to zeynep50 by alimuro on 2009-10-24 20:20:13 as
	The reflexive consumer [My Copy] Marketing Theory, Vol. 8, No. 3. (1 September 2008), pp. 299-317. by Antony Beckett, Ajit Nayak posted to zeynep50 by alimuro on 2009-10-24 20:19:29 as
	The Critical Contribution of Social Marketing: Theory and Application [My Copy] Marketing Theory, Vol. 3, No. 3. (1 September 2003), pp. 305-322. by Gerard Hastings, Michael Saren posted to zeynep50 by alimuro on 2009-10-24 20:17:40 as along with 2 people vlasto gkim38
	Foundations of Consumer Behaviour Analysis [My Copy] Marketing Theory, Vol. 1, No. 2. (1 June 2001), pp. 165-199. by Gordon R. Foxall posted to zeynep50 consumer_behavior by alimuro on 2009-10-24 20:16:31 as
	The cultural codes of branding [My Copy] Marketing Theory, Vol. 9, No. 1. (1 March 2009), pp. 123-126. by Jonathan E. Schroeder posted to zeynep50 brand_personality by alimuro on 2009-10-24 20:14:56 as
	The uses of marketing theory: Constructs, research propositions, and managerial implications [My Copy] Marketing Theory, Vol. 5, No. 2. (1 June 2005), pp. 165-184. by Joep P. Cornelissen, Andrew R. Lock posted to tuncay by alimuro on 2009-10-24 20:12:48 as along with 1 person slund
	Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing [My Copy] Marketing Theory, Vol. 6, No. 3. (1 September 2006), pp. 335-348. by David Ballantyne, Richard J. Varey posted to zeynep50 by alimuro on 2009-10-24 20:11:30 as
	From goods to service branding: An integrative perspective [My Copy] Marketing Theory, Vol. 9, No. 1. (1 March 2009), pp. 107-111. by Roderick J. Brodie posted to zeynep50 by alimuro on 2009-10-24 20:09:12 as
	The Cross-National Market in Human Beings [My Copy] Journal of Macromarketing, Vol. 29, No. 2. (1 June 2009), pp. 119-134. by Julia R. Pennington, A. Dwayne Ball, Ronald D. Hampton, Julia N. Soulakova posted to check by alimuro on 2009-10-24 18:44:54 as
	Macromarketing as a Pillar of Marketing Thought [My Copy] Journal of Macromarketing, Vol. 26, No. 2. (1 December 2006), pp. 224-232. by William L. Wilkie, Elizabeth S. Moore posted to tuncay by alimuro on 2009-10-24 18:13:35 as
	Re-inventing Wroe? [My Copy] Marketing Theory, Vol. 8, No. 4. (1 December 2008), pp. 367-385. by Ben Wooliscroft posted to tuncay by alimuro on 2009-10-24 18:05:19 as
	The General Theory of Marketing Ethics: A Revision and Three Questions [My Copy] Journal of Macromarketing, Vol. 26, No. 2. (1 December 2006), pp. 143-153. by Shelby D. Hunt, Scott J. Vitell posted to zeynep50 by alimuro on 2009-10-24 18:02:59 as along with 1 person e56569
	Towards evidence-based marketing: the case of childhood obesity [My Copy] Marketing Theory, Vol. 7, No. 4. (1 December 2007), pp. 379-406. by Martine Stead, Laura McDermott, Gerard Hastings posted to zeynep50 by alimuro on 2009-10-24 16:45:40 as
	Implications of behavioral decision theory for health marketing [My Copy] Marketing Theory, Vol. 7, No. 1. (1 March 2007), pp. 75-91. by Sandra C. Jones posted to zeynep50 by alimuro on 2009-10-24 16:33:16 as
	Sidney Levy: Challenging the Philosophical Assumptions of Marketing [My Copy] Journal of Macromarketing, Vol. 27, No. 1. (1 March 2007), pp. 7-14. by Garth E. Harris posted to tuncay by alimuro on 2009-10-24 16:30:04 as
	Escaping the tyranny of choice: when fewer attributes make choice easier [My Copy] Marketing Theory, Vol. 7, No. 1. (1 March 2007), pp. 13-26. by Barbara Fasolo, Gary H. McClelland, Peter M. Todd posted to zeynep50 consumer_behavior by alimuro on 2009-10-24 16:26:50 as along with 1 person and 1 group klouie Glimcher_Lab
	Working consumers: the next step in marketing theory? [My Copy] Marketing Theory, Vol. 9, No. 3. (1 September 2009), pp. 315-339. by Bernard Cova, Daniele Dalli posted to zeynep50 by alimuro on 2009-10-24 16:21:59 as
	The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing [My Copy] Journal of Macromarketing, Vol. 28, No. 4. (1 December 2008), pp. 339-354. by Robert V. Kozinets, Andrea Hemetsberger, Hope J. Schau posted to zeynep50 by alimuro on 2009-10-24 16:15:21 as along with 1 person and 1 group wdrews netnography
	Consumer Attitude toward Marketing and Subjective Quality of Life in the Context of a Developing Country [My Copy] Journal of Macromarketing, Vol. 27, No. 4. (1 December 2007), pp. 350-359. by Mark Peterson, Ahmet Ekici posted to turkey confirmatory_factor_analysis by alimuro on 2009-10-24 16:06:20 as
	The collective amnesia of marketing scholars regarding consumers' biological and evolutionary roots [My Copy] Marketing Theory, Vol. 8, No. 4. (1 December 2008), pp. 425-448. by Gad Saad posted to zeynep50 by alimuro on 2009-10-24 16:02:14 as along with 1 person szielke
	Hull-Spence Behavior Theory as a paradigm for consumer behavior [My Copy] Marketing Theory, Vol. 8, No. 2. (1 June 2008), pp. 123-141. by John R. Rossiter, Gordon R. Foxall posted to zeynep50 consumer_behavior by alimuro on 2009-10-24 15:56:23 as
	Consumer brand relationships: an investigation of two alternative models [My Copy] Journal of the Academy of Marketing Science, Vol. 36, No. 4. (1 December 2008), pp. 443-472. by Einar Breivik, Helge Thorbjørnsen posted to zeynep50 brand_personality by alimuro on 2009-10-24 15:41:27 as
	See no evil, hear no evil, speak no evil: a study of defensive organizational behavior towards customer complaints [My Copy] Journal of the Academy of Marketing Science, Vol. 35, No. 4. (1 December 2007), pp. 523-536. by Christian Homburg, Andreas Fürst posted to gegez customer_satisfaction consumer_complaint by alimuro on 2009-10-24 15:40:37 as
	From the Editor: Research Traditions and Patterns in Marketing Scholarship [My Copy] Journal of the Academy of Marketing Science, Vol. 34, No. 3. (01 July 2006), pp. 281-283. by G. M. Zinkhan posted to check by alimuro on 2009-10-24 15:38:40 as
	Toward a theory of repeat purchase drivers for consumer services [My Copy] Journal of the Academy of Marketing Science, Vol. 37, No. 2. (1 June 2009), pp. 215-237. by Michael Paul, Thorsten Hennig-Thurau, Dwayne Gremler, Kevin Gwinner, Caroline Wiertz posted to zeynep50 customer_satisfaction by alimuro on 2009-10-24 15:31:07 as
	Does advertising create sustained firm value? The capitalization of brand intangible [My Copy] Journal of the Academy of Marketing Science, Vol. 37, No. 2. (1 June 2009), pp. 130-143. by Fang Wang, Xiao-Ping Zhang, Ming Ouyang posted to brand_personality advertising by alimuro on 2009-10-24 15:27:40 as
	How to get lost customers back? [My Copy] Journal of the Academy of Marketing Science, Vol. 35, No. 4. (1 December 2007), pp. 461-474. by Christian Homburg, Wayne Hoyer, Ruth Stock posted to zeynep50 customer_satisfaction by alimuro on 2009-10-24 15:26:25 as
	Revealed reader preference for marketing journals [My Copy] Journal of the Academy of Marketing Science, Vol. 37, No. 2. (1 June 2009), pp. 238-247. by Charles Hofacker, Mark Gleim, Stephanie Lawson posted to zeynep50 marketing_journals by alimuro on 2009-10-24 15:14:32 as
	What Does Brand Mean? Historical-Analysis Method and Construct Definition [My Copy] Journal of the Academy of Marketing Science, Vol. 34, No. 2. (1 April 2006), pp. 216-223. by Barbara B. Stern posted to brand_personality by alimuro on 2009-10-24 15:12:08 as
	The antecedents and consequences of manufacturer–distributor cooperation: an empirical test in the U.S. and Japan [My Copy] Journal of the Academy of Marketing Science, Vol. 36, No. 2. (1 June 2008), pp. 215-233. by Michael Song, C. Di Benedetto, Yushan Zhao posted to tuncay supply_chain_management by alimuro on 2009-10-24 15:11:00 as
	Harmonizing conflict in husband–wife purchase decision making: perceived fairness and spousal influence dynamics [My Copy] Journal of the Academy of Marketing Science, Vol. 36, No. 3. (1 September 2008), pp. 378-394. by Chenting Su, Kevin Zhou, Nan Zhou, Julie Li posted to zeynep50 by alimuro on 2009-10-24 15:09:12 as
	From the Editors: Enhancing Marketing Theory in Academic Research [My Copy] Journal of the Academy of Marketing Science, Vol. 34, No. 4. (1 October 2006), pp. 477-480. by David W. Stewart, George M. Zinkhan posted to tuncay by alimuro on 2009-10-24 15:07:48 as
	The dual role of price: decomposing consumers’ reactions to price [My Copy] Journal of the Academy of Marketing Science, Vol. 36, No. 3. (1 September 2008), pp. 359-377. by Franziska Völckner posted to zeynep50 by alimuro on 2009-10-24 15:05:51 as
	Innovativeness and new product success: insights from the cumulative evidence [My Copy] Journal of the Academy of Marketing Science, Vol. 35, No. 1. (1 March 2007), pp. 35-52. by David Szymanski, Michael Kroff, Lisa Troy posted to meta_analysis innovation by alimuro on 2009-10-24 15:01:44 as
	A market orientation in supply chain management [My Copy] Journal of the Academy of Marketing Science, Vol. 35, No. 4. (1 December 2007), pp. 507-522. by Soonhong Min, John Mentzer, Robert Ladd posted to tuncay supply_chain_management by alimuro on 2009-10-24 14:59:33 as
	A meta-analysis of humor in advertising [My Copy] Journal of the Academy of Marketing Science, Vol. 37, No. 2. (1 June 2009), pp. 191-203. by Martin Eisend posted to zeynep50 advertising by alimuro on 2009-10-24 14:58:36 as
	Technology readiness and usage: a global-identity perspective [My Copy] Journal of the Academy of Marketing Science, Vol. 37, No. 3. (1 September 2009), pp. 250-265. by Stanford Westjohn, Mark Arnold, Peter Magnusson, Srdan Zdravkovic, Joyce Zhou posted to zeynep50 by alimuro on 2009-10-24 14:57:09 as
	An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing [My Copy] Journal of the Academy of Marketing Science, Vol. 32, No. 4. (1 October 2004), pp. 418-436. by Margy P. Conchar, George M. Zinkhan, Cara Peters, Sergio Olavarrieta posted to zeynep50 risk_evaluation by alimuro on 2009-10-24 14:25:43 as
	Relationship Marketing in Consumer Markets: Antecedents and Consequences [My Copy] Journal of the Academy of Marketing Science, Vol. 23, No. 4. (1 September 1995), pp. 255-271. by Jagdish N. Sheth, Atul Parvatlyar posted to zeynep50 relationship_marketing by alimuro on 2009-10-24 14:23:25 as along with 1 person TriBuck
	Stress and consumer behavior [My Copy] Journal of the Academy of Marketing Science, Vol. 35, No. 3. (1 September 2007), pp. 430-444. by George Moschis posted to zeynep50 consumer_behavior by alimuro on 2009-10-24 14:22:14 as
	Why Don't Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior [My Copy] Journal of the Academy of Marketing Science, Vol. 26, No. 3. (1 July 1998), pp. 172-189. by Nancy Stephens, Kevin P. Gwinner posted to zeynep50 consumer_complaint by alimuro on 2009-10-24 14:19:58 as
	The Effects of Expertise, End Goal, and Product Type on Adoption of Preference Formation Strategy [My Copy] Journal of the Academy of Marketing Science, Vol. 22, No. 2. (1 March 1994), pp. 146-159. by Maryon F. King, Siva K. Balasubramanian posted to zeynep50 preference_formation formation_strategies by alimuro on 2009-10-24 14:17:42 as
	The political brand: A consumer perspective [My Copy] Marketing Theory, Vol. 9, No. 2. (1 June 2009), pp. 209-226. by Gareth Smith, Alan French posted to zeynep50 by alimuro on 2009-10-24 14:08:16 as
	Trying to prosume: toward a theory of consumers as co-creators of value [My Copy] Journal of the Academy of Marketing Science, Vol. 36, No. 1. (1 March 2008), pp. 109-122. by Chunyan Xie, Richard Bagozzi, Sigurd Troye posted to zeynep50 by alimuro on 2009-10-24 14:05:27 as

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zeynep50	32
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customer_satisfaction	3
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check	2
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turkey	1
confirmatory_factor_analysis	1
gegez	1
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preference_formation	1
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alimuro's library 46 articles Export

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