The phenomenon and practice of blogging offers a rich environment from which to look at the psychology of the Internet. By using blogging as a lens, researchers can see that many predictions and findings of early Internet research on social and psychological features of computer-mediated communication have held true, whereas others are not as true, and that the psychology of the Internet is very much a sense of the one and the many, the individual and the collective, the personal and the political. Blogs illustrate the fusion of key elements of human desire--to express one's identity, create community, structure one's past and present experiences--with the main technological features of 21st century digital communication. Blogs can serve as a lens to observe the way in which people currently use digital technologies and, in return, transform some of the traditional cultural norms--such as those between the public and the private. 10.1177/0002764208321341