amsantos's marketing [7 articles] Export

Recent papers added to amsantos's library classified by the tag marketing. You can also see everyone's marketing.

	Dynamic Catalog Mailing Policies [My Copy] MANAGEMENT SCIENCE, Vol. 52, No. 5. (1 May 2006), pp. 683-696. by Duncan I. Simester, Peng Sun, John N. Tsitsiklis posted to marketing by amsantos on 2008-11-13 17:26:22 as
	The Power of CLV: Managing Customer Lifetime Value at IBM [My Copy] Marketing Science, Vol. 27, No. 4. (July--August 2008), pp. 585-599. by V. Kumar, Rajkumar Venkatesan, Tim Bohling, Denise Beckmann posted to clv marketing by amsantos on 2008-11-12 23:29:24 as
	Counting Your Customers: Who Are They and What Will They Do Next? [My Copy] Management Science, Vol. 33, No. 1. (1987), pp. 1-24. by David C. Schmittlein, Donald G. Morrison, Richard Colombo posted to marketing by amsantos on 2008-11-11 22:08:33 as
	Modeling customer relationships as Markov chains [My Copy] Journal of Interactive Marketing, Vol. 14, No. 2. (April 2000), pp. 43-55. by Phillip E. Pfeifer, Robert L. Carraway posted to clv marketing markovchains by amsantos on 2008-10-08 21:24:15 as
	Modeling Customer Lifetime Value [My Copy] Journal of Service Research, Vol. 9, No. 2. (1 November 2006), pp. 139-155. by Sunil Gupta, Dominique Hanssens, Bruce Hardie, et al.Wiliam Kahn, V. Kumar, Nathaniel Lin, Nalini Ravishanker, S. Sriram posted to clv marketing by amsantos on 2008-10-08 21:19:50 as along with 1 person umairulhassan
	Customer Base Analysis: an Industrial Purchase Process Application [My Copy] Marketing Science, Vol. 13, No. 1. (Winter 1994), pp. 41-67. by David C. Schmittlein, Robert A. Peterson posted to clv loyalty marketing by amsantos on 2008-09-17 16:41:53 as
	Marketing Event Optimization [My Copy] IBM Journal of Research and Development, Vol. 51, No. 3/4. (2007), pp. 409-420. by D. A. Selby posted to marketing by amsantos on 2007-07-10 18:58:32 as

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amsantos's marketing [7 articles] Export

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